Senior Media Strategist

The Senior Media Strategist manages all aspects of paid media advertising campaigns using native and third-party tools as well as serving as a functional thought-leader. To achieve this goal, the Senior Media Strategist will flawlessly plan, optimize, and report on paid media execution. You’ll be an expert in the ways of all digital media ad platforms and provide leadership and mentorship to media team members.

Essential Job Functions:

• Planning
• Work with cross-functional teams, inclusive of creative, media and data, to develop best-in-class campaign strategies that achieve client business objectives
• Use native platforms and third-party research tools to develop comprehensive media plans on all major and emerging social networks
• Maintain knowledge of the client’s business, goals, and KPIs

Activation
• Oversee specialists who will work with native social ad managers and third-party media buying tools to execute paid social media campaigns
• Oversee campaign performance and budgets
• Provide continuous optimization to maximize the efficiency and effectiveness of paid media campaigns
• Execute at any stage of the media process
• Maintain an understanding of program elements – can easily answer questions pertaining to the status of the account (stage of plan, buys, current workflows, and client billings)

Analysis
• Develop and present client-facing performance reports with detailed analysis of the omnichannel performance of the recent strategy and next steps
• Providing actionable insights to stakeholders on a scheduled or ad hoc basis

Organizational
• Work closely with team leads & directors to train media strategists and coordinators as needed
• Participate in new business projects
• Become an expert in Community Boost offerings and core values
• Maintain understanding of the dynamic digital ecosystem (search, social, native, display, video) and how channels work together
• Provide proactive thought leadership and innovation for Community Boost and its clients
• Seek feedback from peers and management on ways to improve individual performance and grow the overall Community Boost business
• Meet or exceed the client’s KPIs
• Grow Community Boost revenue through establishing client, vendor, and cross-functional team trust and long-term partnerships
• Collaborate with Team Leads & directors to achieve functional team success

Minimum Qualifications

• 5+ years of digital media experience; work experience in a media planning or buying position in an agency setting preferred
• Intermediate to advanced skills in Excel/Google Sheets (pivot tables and advanced formulas)
• Understanding of fundamental ads metrics and media math
• Strong analytics, quantitative, and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Advanced experience working with digital media tools and platforms, examples include programmatic, search, and native social media ad platforms (Meta Business Manager, LinkedIn Campaign Manager, Snap Ads Manager, TikTok Ads, etc.)
• Excellent verbal and written communication skills; the ability to be a collaborative team player, think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses
• Facebook Blueprint and Google Ads Certifications strongly preferred.