Senior Manager, Digital Media - Partner Marketing

Position Summary...

Make your mark on the legacy of Walmart and come build the next great retail disruptor of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart’s growth strategy and fast-paced innovation is embedded into every aspect of what we’re building.  

We are looking for an experienced Senior Partner Marketing Manager to lead our channel partner marketing strategy and execution as part of our seller acquisition org. Reporting to the Director of Digital Media and Partner Marketing, this candidate will serve as our resident expert on all things related to driving co-marketing campaigns with our solution provider partners. You will recommend and activate strategies and campaigns with our channel partners across email, social media, in-app banners, webinars, as well as in-person events and SKOs.

What You'Ll Do...

This role is a critical addition to the Marketplace seller acquisition marketing team, with the goal of promoting Marketplace to sellers together with our channel partners, attracting, and tracking new leads and generating awareness and interest for the MP brand. You will enjoy the autonomy to design and activate partner marketing strategies that are part of the broader, seller acquisition marketing strategy. This is an individual contributor (IC) role, focused on channel partner campaigns at-scale and for growth cohorts such as agencies, fin-tech and emerging partners.

 You will make an impact by:  

• Building relationships and collaborating with a growing network of solutions and technology partners and agencies on strategic co-marketing initiatives that drive MP applications, product adoption, leads, opportunities, seller launches and GMV growth. 
• Enabling our channel partners to attract new sellers and brands to Walmart Marketplace and drive incremental revenue from current partners. 
• Spearheading the strategy, planning and execution of strategic partner GTM Playbook, content creation and distribution such as social posts, newsletters, in-app banners, emails, webinars, speaking session scripts and joint activations at industry events. 
• Crafting messages and content for partner audiences via display ad campaigns, paid marketing, email marketing, video testimonials and case studies, and promotional/ incentive offers to Sellers. 
• Managing and allocating partner marketing budget/ market development funds (MDF) across partners and tactics to ensure maximum ROI. 
• Creating monthly, yearly co-marketing campaign calendars and work-back-schedules to be on top of campaign activations. 
• Establishing clear GTM strategies, playbooks, SOPs, and checklists to establish ways of working with solution providers and agencies. 
• Collaborate with Comms, legal, branding, creative, product marketing, product, and analytics teams to establish ways-of-working, approval timelines, and tracking and reporting cadences. 
• Defining and consistently measuring outcomes, KPIs and forecasts, delivering against channel goals and individual partner objectives. 
• Effectively communicating to leadership and stakeholders on performance metrics and insights for weekly, monthly, and quarterly business reviews. 
• Collaborate and work very closely with the Channel Partner team to participate and drive joint business planning (JBPs) meetings. 
• Partnering with Events team, Brand marketing and creative teams on marketing collateral and Channel partner activations. 
• Coaching the team to follow best practices, guidelines, operational processes while leading by example.

You’ll sweep us off our feet if…   

• You have 8+ years of relevant channel partner marketing experience. 
• You bring a track record of developing and managing partner marketing strategies and teams in a B2B/ SaaS setting preferably.  
• You are a natural leader and go-getter who takes ownership and is passionate towards driving desired business outcomes. 
• You are experienced using Salesforce, HubSpot or other Martech/ CRM solutions. 
• You are obsessed with high-performance, data-driven results, and can navigate complexities of people, processes and tools to find answers and show impact of your efforts. 
• You have strong understanding of marketing principles and operations, and have experience with Google analytics, UTM tracking, KPI reporting, tracking and measurement. 
• You are a confident communicator with strong analytical and writing skills with proven experience in presenting strategy and results to leadership. 
• You have experience working with cross-functional teams and have a strong understanding of how to drive teams to action. 
• You identify new areas of opportunity and consistently prioritize activities according to impact. 
• You have strong project management and organizational skills 
• Experience in retail, ecommerce an added plus  
• Bachelor’s degree preferred 

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00

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Bentonville, Arkansas US-09401:The annual salary range for this position is $90,000.00-$180,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.