Marketing Manager – Product Demos & Launch Enablement

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our Opportunity

This role is responsible for creating engaging, customer-centric product demos that clearly showcase how our solutions work and the business value they deliver. You’ll collaborate closely with Product Management to understand complex features and translate them into intuitive, outcome-driven demo experiences for both sales enablement and website visitors. Additionally, you’ll lead the project management of product launches and releases, ensuring cross-functional alignment and timely execution.

You will make an impact by being responsible for:
 

Demo Development:

• Design and build interactive product demos tailored to key personas and use cases.
• Collaborate with Product, Engineering, and Sales to ensure demos reflect real-world scenarios and business outcomes.
• Maintain a library of demo assets for use across sales, marketing, and web channels.

Sales Enablement:

• Equip sales teams with demo scripts, walkthroughs, and training materials.
• Ensure demos are aligned with messaging and objection-handling strategies.

• Website Integration:

• Partner with web and content teams to embed interactive demos on the website to drive engagement and conversion.

​Product Launch Management:

• Lead cross-functional planning and execution of product launches and feature releases.
• Develop launch plans, timelines, and deliverables across marketing, sales, and customer success.
• Track and report on launch performance and adoption metrics.

• Customer-Centric Storytelling:

• Translate technical capabilities into clear, outcome-oriented narratives that resonate with both IT and business buyers.
• Ensure demos and launch materials reflect the voice of the customer and real-world impact.

You will be a great fit if you have:

• 5+ years of experience in B2B SaaS marketing, product marketing, or sales enablement.
• Experience in fast-paced startup environments.
• Strong understanding of automation, AI agents, or intelligent systems.
• Proven ability to simplify complex products into intuitive, engaging demo experiences.
• Excellent project management and cross-functional collaboration skills.
• Strong storytelling and communication abilities, especially for technical and business audiences.
• Experience creating demos for both technical (IT/developer) and business (operations, support, finance) personas.
• Familiarity with demo platforms, interactive content tools, and video production.
• Background in managing product launches and GTM coordination.

Why Join Us?

• Be part of a company shaping the future of enterprise automation and AI.
• Work with a passionate, high-performing team in a dynamic, high-growth environment.
• Competitive compensation, equity, and benefits.
• Opportunity to lead high-impact initiatives that directly influence customer engagement and growth.

The base salary range for this position in California, New York, and Washington is $175,000 to $185,000 and outside of those locations is $160,000 to $170,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for discretionary bonus payments, equity and a full range of medical and other benefits.

Benefits And Perks You’Ll Appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated “Best Place to Work” for 2 years in a row! Learn more here
• Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email recruiting@automationanywhere.com.

At this time, we typically do not offer visa sponsorship for this position. Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.

All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.