Director of Health Consumer Marketing, China & Asia

Position Description

The Director of Health Consumer Marketing for China & Asia will lead the development and execution of innovative and locally resonant marketing strategies that drive health consumer engagement and sales across markets in Greater China and selected Asian countries (excluding Australia and New Zealand). This role is crucial in aligning regional marketing efforts with global consumer marketing objectives to deliver strong brand positioning, sustainable growth, and health impact at scale.

With a strong emphasis on China’s unique digital and health ecosystem, this position requires deep regional market expertise, especially in the Chinese consumer environment and healthcare space, and fluency in Mandarin. The ideal candidate brings a blend of strategic thinking and local activation capabilities to achieve ResMed’s 2030 strategic vision.

Top 5 Required Skills

1. 1. China & Asia Marketing Expertise: Deep awareness and knowledge of Asian market constructs, especially Mainland China, focusing on how to leverage specific cultural aspects around consumer behaviour and health engagement to reach ambitious growth targets.
2. 2. Regional Leadership: Lead and coach a regional team of marketing professionals, fostering a performance-driven and purpose-led culture.
3. 3. Market and Consumer Insight: Analyze consumer behavior, regulatory dynamics, and health trends to unlock opportunities and mitigate risks.
4. 4. Full Funnel Execution: Drive impactful consumer marketing efforts across specific digital ecosystems, especially China’s digital landscape (WeChat, Douyin, Tmall, JD etc) delivering growth and progression from awareness through to retention and loyalty.
5. 5. Cross-Functional Influence: Act as a strategic partner to Product, Revenue, Digital, and Customer Service teams, championing marketing innovation and consumer-first thinking.

Let's Talk About Responsibilities

• Lead Consumer-Centric Strategy: Understand and act on the evolving needs and behaviors of health consumers in China and broader Asian markets, localizing global strategies and combining with local efforts for maximum relevance and impact.
• Execute Integrated Marketing Campaigns: Drive execution of regional multi-channel campaigns across digital, social, PR, partnerships, and traditional media.
• China-Specific Leadership: Leverage in-depth understanding of China’s regulatory, cultural, and commercial environment to ensure effective messaging and market penetration
• Regional & global collaboration: Work closely with global and regional pods, delivery and project teams to deliver growth in key channels and marketplaces. Commercial Alignment: Collaborate with Revenue and Product teams to translate business goals into actionable, consumer-driven marketing initiatives.
• Data-Driven Optimization: Define KPIs and success metrics for regional marketing efforts; track, report, and adapt based on performance insights.
• Stakeholder Engagement: Cultivate relationships with regional influencers, health experts, and key ecosystem players to drive brand equity and reach.
• Regulatory Awareness: Ensure marketing compliance with country-specific healthcare advertising and consumer protection regulations.
• Leadership Impact: Represent the voice of the China & Asia consumer at global forums and contribute to the broader strategic direction of Resmed.
• Team Development: Recruit, grow, and retain a diverse and capable marketing team across the region, enabling both team and individual excellence.

Let's Talk About Qualifications and Experience

Required:

• Fluency in Mandarin and English (written and spoken).
• Proven leadership in regional consumer marketing roles across Asia, with a specific focus on China.
• Experience in both consumer and healthcare marketing environments.
• Demonstrated success in managing high-impact, multi-channel campaigns across culturally diverse markets.
• Strong and demonstrated understanding of China's digital ecosystem, healthcare landscape, and commercial operations.
• Minimum of 8 years of progressive experience in consumer or health-related marketing roles in a multi-market environment

Preferred:

• Bachelor's degree in Marketing, Business, Healthcare, or a related field (Master’s degree a plus); MBA preferred
• Experience working in global matrixed organizations.
• Strong business acumen and analytical skills to assess market opportunities and ROI.
• Experience in team management and cross-functional leadership.
• A passion for improving health outcomes through consumer engagement and innovation.

#Li-Apac

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!