Senior Marketing Manager, Institutional EMEA

As one of the world’s leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.

If you're looking for challenging work, smart colleagues, and a global employer with a social conscience, come explore your potential at Invesco. Make a difference every day!

Job Description

We have an outstanding benefits package which includes:

• Company-Provided Healthcare

• A competitive annual leave allowance
• Flexible working options, including hybrid working arrangements

• Generous Pension Provisions

• Income Protection

• Health and wellness benefits

• Volunteering Days

• Enhanced Parental Leave

• Life Insurance

Your Role:

The Senior Institutional Marketing Manager is responsible for leading the implementation of the EMEA institutional marketing strategy for the Pensions & Insurance segments across the Netherlands, Nordics, and DACH region. This includes developing a deep client insight and knowledge, collaborating closely with the other Institutional Marketing Managers in EMEA, and collaborating with central Marketing teams to ensure effective planning and seamless oversight on execution. 

Working alongside other Senior Marketing Managers in the client segment, you will ensure alignment with the broader EMEA strategy while tailoring initiatives to regional priorities when needed. It is important to think as global as possible, as local as necessary. The role holder will also lead and develop the Institutional Marketing Manager in their team (1 direct report in the DACH region). In addition, the Senior Marketing Manager will be accountable for cultivating strategic partnerships with local distribution teams.

What You Will Be Doing:

• Integrate the voice of the client in the Institutional segment plans for the region leveraging deep client knowledge and insights to shape impactful, insight-driven marketing strategies and tactics. Collaborate with Content on this pillar. 
• Partner closely with Distribution colleagues to localize where needed, and deliver the overall EMEA Institutional marketing strategy in their markets, aligned with commercial objectives and underpinned by measurable outcomes shaped by clear business cases. 
• Partner with specialist Marketing teams (Events, Content, Research, GEM, Insights) to execute client experience that reflects the needs defined by the segment strategy.  
• Work in close partnership with other Institutional marketers across EMEA to ensure regional strategy is consistently applied and adapted at the local level where needed. 
• Build a strong strategic partnership between Marketing and Distribution within the region, supported by the Marketing Director, Institutional EMEA, Champion a focused, results-driven approach that prioritises high-impact segment initiatives and clearly demonstrates commercial value. 
• Develop the team’s talents in their region and expertise to drive the local agenda based on client segments’ EMEA Country marketing plans. Be as global as possible, as local as necessary. 
• Develop talent within the Segment Marketing Team with emphasis on the quality of planning, control of marketing budget and effective oversight and accountability of marketing activities 
• Share regional marketing plans proactively, clearly articulating objectives to allow optimal execution.  
• Oversee PR activity in the region in close collaboration with the Communications team, ensuring alignment with broader brand and messaging strategies. 

What You Will Bring:

• Significant proven expertise in B2B marketing in the financial services industry, with asset management experience as a plus.
• Expertise in identifying and measuring the success of marketing campaigns, events, with digital experience a clear advantage.
• Experience in leading a small team and demonstrating strong operational ownership, with the ability to work autonomously while earning the trust and support of senior stakeholders.
• Management in an organisation with emphasis on digital first as an essential way to shape client experience across channels and building up the funnel.
• Understanding of asset management, customers, products, competitors.
• Understanding of the different market landscapes and product prioritization across markets and segments.
• Sales and Marketing automation platforms in action.
• Latest B2B marketing techniques, with emphasis on digital channels.
• Insights, metrics- and results-based marketing principles.
• Post graduate marketing qualifications and / or industry accreditation preferred
• Fluent in English; Dutch, German or a Nordic language is a plus. 
• High energy and flexible person; this is a changing landscape and we need someone who will ‘move with the times.
• Pragmatist who understands that strong progress is more valuable than waiting for perfection. 
• Great interpersonal skills that quickly enable strong relationships with key business partners. 
• Analytical mind-set to understand and deliver those metrics that link marketing to commercial results, and apply those learnings to improve future regional activities.
• Ready to work in an international environment with direct reports based in different locations.
• Proactive and energetic team player who values collaboration and can think both strategically and tactically.

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

Yes

Workplace Model

Pursuant to Invesco’s Workplace Policy, employees are expected to comply with the firm’s most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in an Invesco office. This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other’s growth and development.

If this sounds like you, we’d love to hear from you! We want all of our candidates to shine during the application and selection process, so if you need any adjustments to be made, please send an e-mail to emea-talentacquisition@invesco.com. Please include your name, the job you are interested in, and the type of adjustment you need (for example; breaks during your interview, remote interviews, additional time for assessments or other required adjustments)

We promote a working environment that welcomes everyone and creates inclusive teams, celebrates difference and encourages everyone to be themselves at work.

Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about.  We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience. 

Recruitment Agencies: 
Invesco has an in-house recruitment team, which focuses on sourcing great candidates directly. Invesco will not accept unsolicited resumes from agency or search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact hiring managers directly.

• Regulatory:
• This position may fall in-scope of one or multiple regimes/directives.