Segment Marketing Manager (w/m/d) Bauhandwerk

BTI ist fürs Handwerk zur richtigen Zeit am richtigen Ort – und das schon seit 1972. Seither schaffen wir langfristige Verbindungen: mit unseren Produkten, im vertrauensvollen Verhältnis zu unseren Kunden und im täglichen Miteinander im Team. 

Are you a visionary Segment Manager (Construction / Mobility / Industry) ready to drive innovation and lead our company to new heights? We are looking for a dynamic and experienced professional to join our team and make a significant impact. Join our team and contribute to our success!

Individual Accountabilities

• Implement global segment and g2m oc strategy incl. Required local adaptations and across all channels
• Gain deep insights on local customer needs (min. 2 – 4 days / month plus sales meetings) and competitor offerings
• Ensure budget achievement (e.g. By campaigns, promotions, margin mgmt.)
• Act as sparring partner for mkt & sales reg. Segm-specific topics
• Guide local mktg & sales in implementation of g2m approach
• Support sales with mktg material and in relevant customer meetings
• Share best practices within regional mktg community (powerhouse only)

Shared Accountabilities

• Track achievement of segment related kpis (with reg. Control.)
• Initiate improvement measures based on analytical insight (with reg. Marketing analytics)
• Provide feedback on local value proposition
• Prioritize local segment needs to ensure max. relevance of global guidelines (with global segment mgmt & reg. Marketing)
• Pilot initiatives (with global segment mgmt – powerhouse only)
• Werde Teil unseres Teams.
• Bewirb Dich vorzugsweise über unser Onlineformular unter Angabe des frühestmöglichen Eintrittstermins sowie Deiner Gehaltsvorstellung.