Senior Performance Marketing Executive

Job Title

Senior Performance Marketing Executive

Job Description

Senior Performance Marketing Executive

Key Responsibilities

• Set up, traffic, and monitor digital advertising campaigns across Campaign Manager 360, Display & Video 360, and Paid Social platforms (Meta, X, Reddit, LinkedIn, YouTube, TikTok, Snapchat).
• Generate, implement, and troubleshoot floodlight tags, creatives, and tracking pixels across multiple platforms and channels.
• Collaborate with the Display & Paid Social Lead to support campaign launches, pacing, optimisations, and cross-channel implementation.
• Build automated reports using Funnel.io and Looker Studio, ensuring accuracy and consistency of cross-channel performance data.
• Maintain documentation and trafficking processes to streamline campaign execution and QA across Display, Programmatic, and Paid Social channels.

Required Skills & Experience

• 2 years of hands-on experience in digital campaign trafficking, ad operations, or performance marketing execution.
• Proficient in CM360 and DV360 for trafficking, tag creation, and floodlight configuration.
• Experience managing campaigns across Paid Social platforms (Meta, X, Reddit, LinkedIn, YouTube, TikTok, Snapchat).
• Exposure to Funnel.io, Supermetrics, or similar tools to aggregate and visualise cross-channel data in Looker Studio.
• Strong understanding of digital media tracking, attribution, and performance measurement.
• Excellent QA skills and attention to detail.
• Clear and effective written and verbal communication skills for working across teams and stakeholders.

Desirable / Nice-To-Have

• Familiarity with Direct Buys, Programmatic trading, and DSPs beyond DV360.
• Awareness of brand safety tools, compliance considerations, and data privacy regulations.
• Experience working with creative management tools (Celtra, Smartly, or equivalent).

Number Of Openings

1