Senior Product Manager

To address the evolving business demands and navigate the complexities of internal control frameworks, local operating procedures, and promotional/marketing guidelines for therapeutic products in a highly competitive environment.

This pivotal role involves developing and ensuring the effective execution of marketing strategies to achieve business growth and deliver on organizational objectives for therapeutic products.

Key Responsibilities

This role will provide YOU the opportunity to lead key activities as follows:

• Develop annual and three-year marketing and sales strategies for therapeutic products to drive business growth. Proactively identify opportunities and create innovative plans to achieve market leadership in the older adult therapeutic product space.
• Evaluate and develop long-, medium-, and short-term marketing plans and budgets for therapeutic products, ensuring marketing costs are reviewed and controlled within agreed parameters, while delivering a positive ROI.
• Develop and track key dashboards to monitor progress and identify issues related to therapeutic products.
• Ensure adherence to and implementation of governance processes and policies for therapeutic products.
• Drive cross-functional engagement and alignment of strategies/plans with other internal functions, including Commercial, Medical Affairs, Corporate/Government Affairs, Regulatory, Pricing, Market Analysis, and Supply/Demand Managers, to ensure effective execution of therapeutic product plans.
• Secure buy-in and support from management, brand teams, and sales teams for therapeutic product brand plans. Guide the evolution and execution of plans through the Brand Plan and Execution Plan process.
• Organize and oversee relevant internal meetings to ensure clear communication and understanding of strategies, core messages, and approaches related to therapeutic products.
• Coach team members in skills and competencies necessary for high-quality performance in therapeutic product marketing.
• Develop and implement innovative marketing plans aligned with therapeutic product brand strategies, creating a personalized omni-channel experience for customers through Go-To-Market (GTM) planning, design, and monthly implementation.
• Collaborate with Medical teams to develop and implement KEE (Key External Expert) engagement strategies using face-to-face and digital channels to support therapeutic product brand objectives.
• Execute an above-industry-standard disease awareness campaign, leveraging insights into consumer journeys and robust understanding of media, social media, and consumer activation channels to drive awareness and engagement.

Why You?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• Highly driven, independent, and persistent in championing initiatives to position therapeutic products as market leaders.
• Strong marketing expertise and skills focused on delivering execution excellence.
• Ability to apply scientific and marketing knowledge to align with brand strategies effectively.
• Exceptional collaboration skills to work across functional teams and achieve successful outcomes for therapeutic products and organizational goals.
• Capability to manage and strengthen relationships with HCPs, key institutions, patient advocacy groups, decision-makers, and other external stakeholders.
• Solid understanding of disease awareness or consumer activation campaigns.
• Insightful knowledge of customers’ digital habits, enabling the creation of effective omni-channel communication strategies.
• Resilient, resourceful, and innovative when addressing challenges or capitalizing on opportunities.

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• Minimum 8 years of marketing experience in the pharmaceutical or consumer healthcare industry.
• Bachelor’s degree in science, pharmaceuticals, business, or marketing.
• Why GSK?Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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