Marketing Manager – Healthcare Vertical

Marketing Manager – Healthcare Vertical

Remote-Based Position

Advance Local seeks a Marketing Manager to join our B2B marketing team as we continue to grow and innovate our Advance Healthcare Marketing agency brand throughout the United States.

The Marketing Manager will take a systematic approach to marketing strategy under the direction of the Director of Marketing Content. The ideal candidate will have a mixture of creative, analytical and leadership skills. You should be able to “feel” what is right while looking to data and numbers to guide the way.

In this role you will be strategic and fully versed in all aspects of campaign development and key success metrics; able to determine ROI metrics and analyze those results. Your work will be critical to developing B2B marketing strategy.

You Will:

• Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand. Manage content calendar, website posting, social media posts.
• Creates or coordinates creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation.
• Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more.
• Collaboration with Marketing Operations Director to:
• Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
• Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
• Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
• Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings.
• Experience shooting and editing basic social media video a plus.
• Design email sequences and coordinate lead generation forms for campaigns.
• Report on lead generation attribution and marketing automation metrics.

Our ideal candidate will have the following:

• Bachelor’s degree in marketing, communications or related discipline required
• Min 5 years’ relevant marketing experience required with an emphasis on digital marketing
• Experience managing and developing teams
• Experience with Email marketing required
• Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
• Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services
• Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses
• Be a creative thinker but also play a direct role in executing the details themselves
• Exceptional writing, presentation, project management, leadership, organizational and communication skills
• Strong people skills to work with all levels of management and across departments
• Experience utilizing CRM software

This job requires reliable transportation to meet with co-workers or attend meetings/events.