Senior Developer, Marketing Automation

About Us

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.  

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged and make an impact. Join our team and start your journey today! 

About The Role

We are seeking a highly skilled Senior Developer to design, implement, and maintain integrations between major messaging platforms (WeChat, WhatsApp, LINE, etc.) and the Salesforce ecosystem (CRM, Marketing Cloud, Data Cloud) across China and other Asian markets. The ideal candidate blends advanced technical expertise with deep regional platform knowledge, compliance awareness, and a focus on scalable, customer-centric solutions.

In this role, you will collaborate closely with revenue operations, digital marketing, marketing communications, sales, and brand teams, acting as a key contributor to the global marketing automation team. Reporting to the Senior Developer & Supervisor of Global Marketing Automation, this position suits an experienced developer who excels in building robust infrastructures, streamlining processes through seamless integrations, and leveraging data to deliver outstanding customer experiences.

Core Responsibilities:

Develop and Optimize Platforms

• Support the full lifecycle of scoping, designing, developing, and monitoring projects and systems (24/7), including WeChat, WhatsApp and LINE, Salesforce Marketing Cloud, third-party platforms, custom PHP Application (Laravel) and internal tools.
• Ensure smooth system integrations with internal servers to enhance operational efficiency, performance and scalability.
• Leverage git for source control and Jira for requirements tracking to keep projects on track with timelines and deliverables.

Engineering and Architecture Design

• Define scalable infrastructure needs and technical features for proposed solutions to meet business goals.
• Design solution diagrams, application architectures, and process workflows tailored to operational requirements.
• Identify and resolve challenges related to data integration, processing, and activation.
• Prepare comprehensive functional and non-functional specification documents with a focus on security, scalability, and performance.
• Map and automate targeted lead & customer journeys to enhance user experiences, aligning them with organizational objectives.

Advanced Data Management

• Develop and manage data pipelines, ETL/ELT processes, and automation workflows using the Salesforce ecosystem (CRM, Marketing Cloud, Data Cloud) ensuring accurate, timely and scalable data movement between messaging platforms and Salesforce.
• Build and maintain data logic, scripts, and audience segmentation strategies while adhering to local privacy regulations.
• Monitor, document, and analyze data flows to ensure accuracy and integrity.

Collaboration And Mentorship

• Cultivate a culture of learning and growth by mentoring junior developers and marketing automation team members in technical skills, integration best practices and Salesforce/messaging platform capabilities.
• Promote collaboration and problem-solving within cross-functional teams to enhance project outcomes.

Testing and Quality Assurance

• Build automated test cases for real-world applications to ensure functionality, accuracy, and adherence to business requirements.
• Conduct detailed end-to-end and UAT testing scenarios tailored to personalization and data-driven use cases, guaranteeing seamless integration and impactful customer experiences.
• Continuously refine testing protocols to improve system reliability and performance.

Key Skills And Expertise:

• Bachelor’s Degree or equivalent work experience
• 5-7 years in full-stack development
• 2 more years of experience with social apps, specifically WeChat/WeCom and WhatsApp
• Demonstrated expertise in developing scalable, high-performance solutions, leveraging advanced proficiency in JavaScript, PHP, Laravel, AMPScript, SSJS, Python, SQL, and HTML.
• Extensive experience in the China digital marketing landscape, integrating platforms like WeChat, WhatsApp, and LINE into the Salesforce ecosystem using APIs, SDKs, and middleware, driving compliant and data-driven customer engagement campaigns.
• Mastery of IIS and Windows Server management, PHP Stack optimization, and global system architecture.
• Strong knowledge of REST/SOAP APIs, webhooks, and event-driven architectures.
• Proven ability to lead full project lifecycles—from conceptualization and requirements gathering to deployment and post-implementation support—ensuring adherence to scope, budget, and timelines. Skilled in designing, implementing, and maintaining complex technical architectures and scalable infrastructures tailored to global operational needs.
• Extensive experience with Git version control, ensuring rigorous codebase management and fostering seamless collaboration within diverse and cross-functional development teams.
• Adept at conducting risk assessments and implementing robust cybersecurity measures to safeguard sensitive data, adhering to company standards and framework.
• Proficient in risk assessment and implementation of robust cybersecurity measures, safeguarding sensitive data while adhering to strict industry standards and protocols.
• Fluency in English and Mandarin, with a thorough understanding of PIPL and global data privacy regulations.
• Strong verbal and written communication abilities to communicate with technical and non-technical people, in both English and Mandarin.

Soft Skills:

• Experienced bilingual communicator with strong stakeholder management skills, bridging marketing and technical teams to enable seamless system integration and align strategies with global business goals.
• Strategic, customer-focused thinker who anticipates market needs and develops innovative, scalable solutions aligned with long-term objectives.
• Analytical problem-solver thriving under pressure, leveraging creativity and critical thinking to overcome challenges and deliver measurable results.
• Self-sufficient and effective in semi-remote environments—working independently while collaborating smoothly with local campaign and event leads, as well as teams in the US and Philippines.
• Resourceful and adaptable, dedicated to addressing global challenges with precision, driving operational excellence, and fostering innovation.

Our Commitment to Our People 

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.

Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally. 

Flexible and competitive benefits plans offer the right options to meet your individual/family needs. We provide employees with flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.  

Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!

Our Commitment to Inclusion & Belonging

At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce.  Our employee resource groups play an important role in culture and community building at Copeland.

Equal Opportunity Employer

Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.