Director of Sales & Marketing

Schulte Companies is seeking a dynamic, service-oriented Director of Sales and Marketing to join our team! Schulte Companies is an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team!   What's in it for you? When you join Schulte Companies you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! Schulte Companies provides a rewarding, fun and flexible work environment, exciting perks, an atmosphere designed to encourage and promote career growth within the company and a robust benefit package including, but not limited to:  

• Work Today, Get Paid today, with Daily Pay!
• Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
• Multiple Health Insurance and Life Insurance options
• 401k Plan + Company Match
• Paid Time Off
• Holiday Pay
• Pet Insurance
• Employee Assistance Program
• Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more!

 

Key Responsibilities

Sales Leadership

• Lead and manage the hotel’s sales strategy across group, corporate, and leisure segments.
• Drive customer loyalty by delivering service excellence and building strong client relationships.
• Negotiate group business, guest room rates, meeting room rental, and hotel services to achieve or exceed revenue goals.
• Identify and secure new business opportunities through prospecting calls, site tours, networking events, and partnerships.
• Analyze sales and revenue management reports to identify demand trends, pricing strategies, and competitive positioning.
• Partner with revenue management to set rate structures, monitor minimums, and forecast future demand.
• Oversee accurate and complete use of sales systems, ensuring all bookings, activities, and lost business are tracked.
• Recruit, train, and mentor sales team members, setting performance goals and providing coaching for success.

Marketing Strategy & Execution

• Develop, implement, and oversee annual marketing and business plans in alignment with hotel goals.
• Create and execute multi-channel marketing campaigns, including digital, social, email, and print.
• Ensure consistent brand identity and positioning across all guest touchpoints and campaigns.
• Conduct market research to identify consumer preferences, emerging trends, and new revenue opportunities.
• Manage budgets and allocate resources to maximize ROI on campaigns and promotions.
• Build strategic partnerships with local businesses, tourism groups, and media to enhance visibility.
• Oversee property-level event programming and collaborate with F&B teams on outlet activations.
• Monitor performance of marketing initiatives through KPIs, analytics, and testing (e.g., A/B testing).

Cross-Functional Collaboration

• Actively participate in revenue and strategy meetings, ensuring alignment between sales, marketing, and operations.
• Work closely with creative, PR, and digital teams to develop compelling content and promotional strategies.
• Support sister properties with key events and cross-property initiatives as needed.

Education & Experience Requirements

• Bachelor’s Degree in Hotel Administration, Business, Marketing, or related field.
• Minimum 10 years of progressive hotel sales or marketing experience, with at least 5 years in a senior leadership role.
• Strong background in boutique or lifestyle hotels preferred.

Knowledge, Skills & Abilities

• Proven ability to lead both sales and marketing functions effectively.
• Strong analytical and revenue management skills with a track record of achieving targets.
• Exceptional verbal and written communication, negotiation, and interpersonal skills.
• Expertise in digital marketing, including social media, email, and website optimization.
• Strong organizational and time management skills; ability to perform in a fast-paced environment.
• Proficiency in Microsoft Office (Excel, Word, Outlook); experience with sales/CRM systems.
• Ability to travel as needed; flexible schedule including evenings, weekends, and holidays.

Physical Demands

• Prolonged periods of sitting and computer use.
• Ability to lift up to 15 pounds occasionally.Equal Opportunity Schulte Boutique + Lifestyle is an Equal Opportunity Employer, fostering a diverse, inclusive, and supportive workplace.