Marketing Data Analyst - GGS - BLR

Getinz.com

Office

Karnataka, Bengaluru, India

Full Time

Job Summary

We’re looking for a Marketing Analyst with a strong foundation in data analysis and a passion for leveraging AI-driven tools and automation to drive marketing performance. If you're someone who thrives on uncovering actionable insights, streamlining decision-making, and optimizing campaigns using both data and technology—this role is for you.

Role: Marketing Analyst
Experience: 3+ years
Location: HSR Layout, Bangalore

Employment: Permanent and Direct
Key Responsibilities

Analyze data across CRM, paid ads, social, and web analytics to uncover trends and performance insights
Use AI-powered tools (e.g., ChatGPT, GenAI dashboards, automation platforms) to enhance reporting, forecasting, and analysis
Build and automate dashboards to track KPIs, campaign effectiveness, and ROI
Conduct market and competitor research using both traditional and AI-enhanced approaches
Drive customer acquisition, retention, and engagement strategies based on data insights
Collaborate with Content, Product, and Sales teams to align analytics with business goals
Design and execute A/B tests, run experiments, and support predictive modeling initiatives

What You Bring

3+ years of experience in marketing analytics, growth strategy, or business intelligence
Strong command of tools such as GA4, HubSpot, Tableau, Power BI, or similar platforms
Proficiency with AI/GenAI platforms for marketing insights and automation
Ability to extract actionable insights from complex data and translate them into business impact
Experience building dashboards and reports to support growth and performance tracking
Excellent communication and collaboration skills

Nice to Have

Hands-on experience with predictive modeling, segmentation, and personalization using AI
Familiarity with multiple digital marketing channels (SEO, SEM, email, paid ads, social)
Knowledge of marketing automation and attribution modeling tools

Why this Role?

Opportunity to work at the intersection of AI, analytics, and marketing strategy
Use cutting-edge tools to solve real-world business challenges
Collaborate with high-performing cross-functional teams
Competitive compensation and a growth-focused work culture