CRM Manager - Email & SMS (Natural Medicine Startup)

About the Company:

A fast-growing D2C ecommerce brand in the wellness and supplements space, with a mission to reinvent health through natural solutions for modern lifestyles. We are looking for a CRM & Lifecycle Marketing Manager (Email & SMS) to lead our retention channels.

The Role:

You’ll own, design, execute, and optimize campaigns and automated flows across email and SMS, directly impacting customer retention, subscription renewals, and revenue growth. This is a highly strategic and hands-on role with visibility across the entire organization.

Key Responsibilities:

• Own and optimize email & SMS marketing programs (campaigns + automated flows).
• Audit and improve the current CRM setup, identifying quick wins to boost engagement and repeat purchases.
• Plan and execute a campaign calendar balancing promotional, educational, and retention-focused sends.
• Design and relaunch lifecycle flows (welcome, cart abandonment, post-purchase, win-back, subscription conversion).
• Report on performance and deliver measurable uplift in CTR, LTV, repeat purchase, and subscription retention.
• Collaborate cross-functionally with design, copywriting, growth marketing, and retention teams.

Must-Have Skills:

• 2+ years of experience in email/SMS marketing, ideally within ecommerce or subscription models.
• Strong understanding of customer lifecycle flows (welcome, cart abandonment, win-back, post-purchase).
• Experience with OTP-to-subscription conversion tactics.
• Proficiency in copywriting, A/B testing, and analytics/reporting.
• Hands-on experience with Klaviyo and/or similar platforms.

Nice-To-Have Skills:

• Experience with supplements, wellness, or health-related products.
• Knowledge of subscription retention & monetization strategies.
• Familiarity with GDPR and deliverability best practices.

Tools You’Ll Use:

Klaviyo, Attentive, Shopify, Triple Whale/Northbeam, Figma.

Why Join?

• High-growth DTC brand with global ambitions.
• Autonomy and ownership of a key revenue-driving channel.

• Hybrid Working Options.

• Career progression path: CRM & Lifecycle Marketing Manager → Lifecycle Marketing Lead → Head of CRM.