Digital Marketing Specialist | ZR_27669_JOB

• This is a remote position.
• Role Name: Digital Marketing Specialist
• Schedule: Flexible during client's business hours | New York, USA (Eastern Daylight Time)

Join a rapidly expanding cannabis retail consulting firm that’s revolutionising the legal cannabis industry in New York state. Our client partners with licensed dispensaries to provide comprehensive business solutions, helping them establish and grow their presence in this exciting new market. As part of our growth, we’re building a dedicated marketing team to support multiple retail locations, offering the unique opportunity to work with diverse brands while shaping the future of cannabis retail.

Job Description

This is an exciting opportunity to join the emerging cannabis retail industry as a Digital Marketing Specialist, where you’ll create and manage digital marketing content for multiple cannabis dispensaries. You’ll be responsible for developing and maintaining their online presence through websites, social media, and in-store marketing materials. This role offers unique exposure to multiple brands and the chance to shape the digital presence of new retail locations in a rapidly growing industry. You’ll work directly with retail operators to create engaging content that drives foot traffic and online engagement while maintaining brand consistency across all platforms.

Responsibilities

• Design and maintain WordPress websites and landing pages for cannabis retailers
• Create engaging social media content and manage Instagram accounts for multiple brands
• Develop eye-catching marketing materials using Canva for both digital and in-store use
• Write and publish SEO-optimized blog content to drive organic traffic
• Design cohesive brand materials including digital assets and in-store signage
• Execute monthly content calendars for multiple clients
• Participate in strategic planning sessions to align marketing initiatives with business goals
• Ensure brand consistency across all marketing channels
• Track and report on basic marketing metrics
• Collaborate with store managers to create promotional materials for special events

Requirements

• Proven experience with WordPress, Canva, and Instagram
• Strong eye for design and ability to maintain consistent brand aesthetics
• Excellent written communication skills in English
• Basic understanding of SEO principles and content optimization
• Ability to manage multiple projects and meet deadlines
• Experience creating marketing materials for retail businesses (cannabis industry experience a plus)
• Self-motivated with strong organizational skills
• Comfortable working remotely with multiple stakeholders
• Ability to follow brand guidelines and marketing compliance requirements
• Proficiency in basic graphic design principles
• Experience with social media content planning and scheduling
• Reliable internet connection and home office setup

• Permanent work from home
• Immediate hiring
• Steady freelance job