Senior Account Manager B2C | PR Manager Consumer

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

Purpose Of The Role

The Senior Account Manager owns the client relationship. They are responsible for meeting client expectations and ensuring the client is kept fully up to date with critical activity on the accounts. In addition they are responsible for developing that relationship by identifying and selling additional services. The Senior Account Manager takes the lead in maintaining key media relationships on behalf of all clients, leads outreach for campaigns and oversees the integration of social media activity into campaigns. This person is also responsible for managing a team, coaching junior members of staff, ensuring individuals have the right skills, and that the team works together effectively.

Key responsibilities and tasks

Client Management

• Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services
• Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements whilst ensuring these are met consistently by the team
• Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services
• Works with the management team to ensure account profitability and effective budgeting
• Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance
• Ensures regular contact with the client is maintained by direct reports and other team members

Media Relations

• Oversees all media relations activity on behalf of the client, maintaining key media contacts for campaigns and projects 

• Builds, maintains and develops robust relationships with journalists, bloggers, influencers and analysts across national, trade and vertical media channels
• Utilises network to create and maximise client coverage, advising on potential opportunities
• Maintains and promotes a sound understanding of current affairs relevant to the client’s industry and the wider news agenda
• Guides the team on formulating rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles

Content

• Oversees and provides content creation for campaigns and projects including press releases, articles, blog entries, and other written material 

• Drafts - and oversees the drafting of - a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content
• Works with content experts to drive the improvement of own and others knowledge of impactful techniques and writing styles

Digital / Social Media

• Uses social media platforms to expand own network, develop media relationships and positively impact client results
• Pitches additional digital content including infographics, animations and video to support written content and client aims
• Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns
• Provides social media insight as well as execution and management of related digital activity
• Works collaboratively with the digital team to increase the utilisation of digital services wherever possible

Reporting And Analysis

• Ensures that all activity and results are reported back to the client, providing insight and analysis across all aspects of the account
• Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics
• Monitors and reports back on account KPIs and ensures accurate reporting by junior team members
• Provides detailed reports to the Account Director or senior management team on request

General

• Runs and supports training sessions, with a view to maximising opportunities to expand team skills and grow revenues
• Takes a proactive role in promoting the TEAM LEWIS brand, its work, identity and values
• Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems, practices and policies
• Overall, acts as a guardian of best marketing practice.

About You

• Highly commercial, with strong strategic client consultancy skills
• At least 3 years of experience of working in a consumer agency environment at as an Account Manager or Senior Account Manager level.
• Well versed in social media and the integration of digital marketing into the PR landscape
• A track record of retention and the profitable growth of existing accounts
• Considered, assertive and influential; a leader with the aptitude to develop and motivate a team
• Able to provide consultancy on PR requirements as well as broader marketing strategy
• Proficiency both in Spanish and English is required
• Demonstrable success at securing new business and increasing client revenues

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive. 

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.