Merchant & Merchandise Seller Incentive Strategy Manager - TikTok Shop
TikTok.com
Office
London, England, United Kingdom
Full Time
About the team
The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
About the role
We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.
Responsibilities:
1. Strategy design: Design incentive policies, plan growth resources, discover growth opportunities through data analysis, merchant research, industry analysis, and competitor analysis. Develop corresponding solutions and plans.
1) Based on an understanding of different seller segments, develop differentiated guidance and marketing strategies.
2) Analyse the results of growth incentive strategy, develop methods and measure ROI clearly, find opportunities for further iterations.
2. Budget management and business planning: maintain efficiency measurement framework, manage the budget for incentive programs and enable sustainable growth
3. XFN collaboration: work closely with stakeholders including seller incubation, product, algorithm for strategy delivery, also ensure alignment and support for incentive initiatives
The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
About the role
We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.
Responsibilities:
1. Strategy design: Design incentive policies, plan growth resources, discover growth opportunities through data analysis, merchant research, industry analysis, and competitor analysis. Develop corresponding solutions and plans.
1) Based on an understanding of different seller segments, develop differentiated guidance and marketing strategies.
2) Analyse the results of growth incentive strategy, develop methods and measure ROI clearly, find opportunities for further iterations.
2. Budget management and business planning: maintain efficiency measurement framework, manage the budget for incentive programs and enable sustainable growth
3. XFN collaboration: work closely with stakeholders including seller incubation, product, algorithm for strategy delivery, also ensure alignment and support for incentive initiatives
Merchant & Merchandise Seller Incentive Strategy Manager - TikTok Shop
Office
London, England, United Kingdom
Full Time
September 19, 2025