TikTok Shop - ShopTab User Operations Lead (Malaysia, E-Commerce)

In this role, you will be part of Malaysia TikTok Shop Category & Merchant Strategy's ShopTab User Operations function, involved in user awareness building, traffic growth, user conversion operations, and ShopTab resources management.

Responsibilities
- In user awareness and traffic growth - work closely with Integrated Marketing team to design and execute the marketing of ShopTab's key selling points. Explore key channels to build users' ShopTab and search awareness, including build scalable operations of TikTok Creator marketing channels. Drive continuous efficiency improvement of traffic growth channels, and work closely with Product team to explore new traffic channels
- In user conversion operations, to work closely with Product team to improve current operation tools' efficiency and capability, test and explore new user engagement and conversion features, and ultimately deliver user conversion targets for key ShopTab user segments
- In ShopTab resources management, continue to streamline and improve the standard of exposure assets usage and Cluster participation method, standardize commercialization pricing and purchasee process, improve commercialization revenues