Consumer Brand Marketing Manager - Integrated Marketing (TikTok Shop by Tokopedia) - Indonesia

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop's success in SEA.

Consumer Marketing leads end to end consumer-facing marketing campaigns, to serve a variety of business objectives that translates into marketing initiatives. The role is for an all-around generalist with a strong understanding of consumer behavior, business challenges, brand values & competitors. He/she will be the center of collaboration across functions to create the most compelling campaign in the market​
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- Formulate marketing strategy to support the company's objectives, such as : Mega Sales campaign awareness, new feature introduction, brand building and the likes with sound knowledge
- Campaign budgeting together with multiple stakeholders, including planning, tracking & reporting​
- Measure targets for each marketing initiative, ranging from increasing certain brand awareness metrics to various media channel's performance result ​
- Consistent exploration in-app & out-app new media formats for better awareness-consideration-conversion objectives ​
- Initiating users research / market trends to reveal new consumers insights​
- Leading cross functional coordination between multiple stakeholders with clear structure & cadence