Marketing and Growth Manager

Description

FLSA Status: Exempt

Position Summary

The Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (agriculture, manufacturing, healthcare, closely held business).

Major Duties and Responsibilities

Reporting to the Senior Marketing & Growth Manager, this role will work closely with industry teams and fellow members of the marketing & growth team to build, execute and optimize marketing plans that generate qualified leads, drive brand awareness and support firm growth objectives. While other duties will be assigned, key responsibilities include:

Marketing Strategy & Execution

• Serve as the main point of contact for several assigned industries, building understanding of unique industry challenges, needs, messaging and buyer personas
• Develop and execute tailored marketing strategies for industries
• Conduct market and client research to identify growth opportunities
• Support innovation by bringing new service offerings and delivery ideas to the industries
• Create and manage multi-channel marketing campaigns and report on performance

Event & Sponsorship Management

• Identify, develop and execute strategic event initiatives to build brand awareness and generate qualified leads
• Coordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategy
• Organize, support, and promote speaking engagements and related materials/logistics

Distribution Channel Integration

• Develop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publications
• Assist with thought leadership ideation and placement
• Assist in developing industry-specific content assets

Sales Enablement & Alignment

• Work with industry teams to identify ways to fill the pipeline
• Assist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decks
• Assist with account-based marketing strategies for high-priority accounts

Requirements

Required Experience and Education

Bachelor’s degree in Marketing, Communication, Business Administration, or related field and 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment, or equivalent combination of education and experience.

Desired Qualifications, Skills, Abilities, and Characteristics

• Strategy-first mindset to identify opportunities and build internal support
• Proven ability to develop and execute multi-channel marketing campaigns and project manage complex initiatives
• Deep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospects
• Excellent communication, writing, problem solving and project management skills
• Expert writing and storytelling skills that engage and resonate with target audiences
• Strong business judgment, professional demeanor and a drive for innovation and client service
• Proficiency in HubSpot for marketing automation/CRM and analytics tools
• Experience developing go-to-market strategies in professional services (tax, audit, accounting, managed IT, cybersecurity and/or wealth management)

Working Conditions

AdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. – 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours may be required. There may be occasional overnight travel out-of-town. AdamsBrown, LLC. is an Equal Opportunity Employer.