Sales Director, Belgium

Who Are We Looking For?

• From our hub in Gent, we're looking for a hands-on, entrepreneurial leader to expand our footprint and solidify our position as the digital signing market leader.
• This role combines strategy with action. You're not just managing a team; you're leading the charge to unlock the full potential of the Belgian market for a proven industry solution.

Your mission
You will lead our established, successful team of sales professionals based in our Gent office. Your core mission is to take our existing traction and accelerate it, crafting and executing a strategy to achieve broader market penetration across Belgium. You will be the driving force that expands our reach from a strong client base to widespread adoption, making Penneo the go-to standard for critical and regulated businesses throughout the region. As a true "playing-coach," you will inspire your team by demonstrating what excellence looks like, closing key deals, and building a unique local presence.

Location: Gent, Belgium 
Reports to: Chief Revenue Officer (CRO)

What Would Be Your Responsibilities?

• Lead & elevate the team: Lead, mentor, and energize our existing sales team in Gent. Foster a winning culture focused on deep market knowledge, relentless execution, and celebrating success.
• Drive Belgian market penetration: Develop and execute a powerful regional strategy to increase our client density. Identify key accounts, build strategic networks, and deepen our relationships within our core verticals.
• Lead from the front: This is a hands-on role. You will manage your own portfolio of strategic clients, lead negotiations on critical deals, and actively sell alongside your team.
• Deliver scalable growth: Set and achieve ambitious revenue targets by maximizing Penneo's share of the Belgian market. Implement effective coaching and pipeline management to ensure predictable, scalable results.
• Become the face of Penneo in Belgium: Build a powerful local network by representing the company at events and establishing yourself and the brand as a central figure in the business community.

What Makes You A Great Match?

We believe that the following are essential for becoming successful in this role, and it’s the basis upon which we assess candidates. 

We Expect You To Be:

• A Belgian market expert: You have a deep, demonstrable network and a proven track record of success leading a B2B sales team within the competitive Belgian market, especially within the Flanders region.
• A proven player-coach: You are an inspirational leader who thrives on being in the trenches with your team. Your credibility comes from your own success and your passion for helping others win.
• A strategic thinker and a tactical doer: You can devise a brilliant market saturation strategy, but you also have the drive and energy to execute it personally.
• An entrepreneurial growth driver: You have a founder's mindset, constantly seeking opportunities to grow the business.
• A culture builder: You excel at taking a good team and making them great, fostering an environment of high-performance, collaboration, and motivation.
• Trilingual: You are fully proficient in Dutch, French, and English.

What We Offer

• A highly visible role reporting directly to our Chief Revenue Officer (CRO).
• The opportunity to own the growth strategy and success for Penneo in the Belgian market.
• A competitive salary with an attractive bonus structure.
• Company car, pension scheme, and health insurance.
• A dynamic and collaborative office environment in the heart of Gent.
• The backing of a stable, international company (Part of the Visma Group) while leading a team with a nimble, start-up culture.

How to apply
Ready to lead Penneo's next chapter of growth in Belgium? We want to hear from you. 
We don't require a cover letter; instead, please answer the below questions in your application, to help us get to know you a little better:

• We are looking for a 'Belgian Market Expert' with a proven track record, especially in the Flanders region. Could you briefly describe your most significant achievement in leading a B2B sales team to success within the Belgian market?
• This is a hands-on 'playing-coach' role where you will be expected to sell alongside your team and manage your own portfolio of strategic clients. In your ideal role, what percentage of your time would be spent on direct sales activities versus team management and strategy?