Graphic Designer

Company Description

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

Who We Are

• We love books and all things beautiful
• We are Canada’s Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers’ lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we’d treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate

Job Description

The Graphic Designer role is responsible for creating unique, original and on-brand graphics to be used in production of marketing campaigns and materials, in-store and digital artwork, and other internal initiatives. The Graphic Designer reports directly to the Manager, Art Direction, supporting them on marketing campaigns and design exploration, while collaborating closely with cross-functional partners to ensure the Indigo brand is communicated in a strong and consistent manner, inspiring and engaging our customers. 

Key Performance Metrics

• Delivery of unique and creative artwork and graphics that meet brand objectives 
• On time, on-spec, within budget delivery of all graphics and artwork 
• Positive consumer response and brand appropriate design 
• Satisfaction of cross-functional partners and internal customers 

Key Accountabilities

Functional

• Design and creation of impactful graphics for campaign materials, in-store artwork and other initiatives as directed 
• Execute designs and apply Indigo branding aesthetics, ensuring consistency and  effective messaging hierarchy 
• Develop integrated production ready artwork that spans all digital and print mediums 
• Contributes to presentations and development of concepts as required
• Keeps up-to-date and informed of emerging trends, ensuring Indigo’s in-store and advertising presence meet the highest design, quality and content standards
• Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes
• Proactively identify and anticipate customer expectations and needs
• Embrace and seek out technology and AI tools that support or enhance studio work and output
• Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them

People

• Collaborate with others to drive flexible and iterative solutions, quickly and easily
• Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
• Collaborate with team members across the studio and cross functionally to build relationships, understand roles and responsibilities, and reach the greatest outcome
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion and influence change through your team and/or the organization

Scope

Reports to: Manager, Art Direction

Manager once Removed (MOR): VP, Creative Studio

Key Relationships

Internal:

• Visual Merchandising
• Marketing
• Merchants 

Qualifications

Work Experience / Education / Certifications

• Degree or diploma in graphic design or design-related field
• Minimum 5 years of experience in an agency or in-house creative shop
• Prior experience supporting national brands considered an asset

Tools

• Extensive knowledge and experience in Adobe Creative Suite
• Advanced use of Figma
• Extensive knowledge and experience creating content for social media

Competencies / Skills / Attributes

• Excellent conceptual, visualization and design skills 
• Demonstrated skills in graphic design and brand development 
• Thorough understanding and ability in graphic design and typography
• Strong understanding of industry standards and best practices for design and development in a retail environment
• Dynamic, driven, good-listener, team-oriented, with ability to handle and learn from constructive criticism
• Exceptional organizational and communication skills
• Ability to meet tight deadlines is essential to keep up in our fast-paced environment
• Ability to balance impacts of deadlines and resources with style and quality requirements 
• Ability to create storytelling via social media platforms

A portfolio is required as part of your application for this position. Please include either:

• A link to an online portfolio (e.g., personal website, Behance, GitHub, etc.), or
• A file upload of your portfolio in PDF or another accessible format.

Additional Information

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process. 

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