Integrated Marketing Specialist

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. 

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. 

Fresh vision. Real impact. Come build it with us.

Job Description

Specialist - Integrated Marketing (Virtual Events)

Are you passionate about creating seamless, high-impact virtual events? Do you thrive in a fast-paced, dynamic environment? Freshworks is looking for a Specialist - Integrated Marketing (Virtual Events) to drive the logistics, execution, and innovation behind our virtual events. If you love orchestrating engaging virtual events that captivate audiences, this is the role for you!

What You’ll Do:

• Support virtual event execution: Assist with managing event requests, maintaining the virtual event calendar, and coordinating with stakeholders.
• Landing page creation: Build and update event landing pages that drive registrations.
• Enable smooth event delivery: Help set up live and simulated virtual events, ensure brand consistency, test sessions, manage registrations, and provide support (facilitating polls and surveys) during events.
• Promote event visibility: Partner with the email center of excellence and campaign managers to support event promotion through email and social media.
• Track and report performance: Help collect event metrics, monitor attendee engagement, and share insights to improve future events.

Qualifications

What You Bring to the Table:

• Organized and detail-oriented: Ability to manage multiple events and ensure all logistics are executed accurately.
• Collaborative team player: Comfortable working with cross-functional teams (marketing, sales, web) to deliver successful events.
• Tech-savvy executor: Hands-on experience with webinar platforms (Zoom, Goldcast preferred), CMS tools, and marketing automation platforms (Marketo, HubSpot, Salesforce).
• Strong communicator: Clear and professional communication with internal teams, speakers, and attendees.
• Eager to learn: Openness to adopting new tools, processes, and best practices to enhance event quality.
• Agile and adaptable: Comfortable working in a fast-paced environment with shifting priorities.
• Smooth and timely execution of assigned events.
• Accurate and timely reporting of event performance.
• Effective collaboration with stakeholders and teams.

Success Metrics (Kpis):

Additional Information

Why Freshworks?

We provide enterprise-grade service software without the complexity, helping to deliver exceptional customer and employee experiences. Join our team to shape the future of virtual events and bring fresh, innovative experiences to life!

Ready to make an impact? Apply now and help us revolutionize virtual events!

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.