AI Art Director

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’Ll Do

We’re looking for an innovative and visually driven AI Art Director. Reporting to the Associate Creative Director of Lifestyle, the Art Director will support the creative development across seasonal and evergreen campaigns for multiple Lifestyle brands. You’ll contribute to concept-to-completion art direction, ensuring consistency, innovation, and brand excellence across platforms including digital, print, social, and experiential. This role blends strategic thinking, design leadership, and a deep passion for photography, fashion, and storytelling—with an emphasis on AI-enhanced workflows. You’ll combine design excellence with the latest generative AI tools to scale creative exploration, improve efficiency, and elevate our storytelling across the Lifestyle platform.

You’ll collaborate cross-functionally with internal teams (Marketing, Brand, Digital, Social) and external partners (photographers, stylists, production teams), serving as the creative liaison and ensuring seamless execution of projects. You’ll support the Associate Creative Director on set for major campaign shoots and independently lead the direction of still life and social content shoots. You’ll also guide and mentor a small team of creatives, supporting their development and strengthening Authentic’s visual impact.

If you thrive in fast-paced, high-collaboration environments and love building powerful visual narratives, this is your chance to shape brands seen by millions.

Art Direction & Creative Leadership

• Support creative development from brief to final production
• Translate brand vision into high-impact campaign concepts across channels
• Support the Associate Creative Director on set for large-scale shoots
• Independently lead still life and social media content shoots
• Manage and direct photo retouching and post-production
• Drive consistency in brand aesthetics, messaging, and storytelling
• Lead development of brand books, logos, brand guidelines, scalable systems, 
and templates
• Pitch decks and sales collateral to support business growth
• Guide junior creatives and foster a collaborative team culture

Asset Management & Execution

• Oversee asset delivery, creative calendars, and brand toolkits
• Coordinate with external vendors for retouching, printing, and production
• Review and approve partner creative assets
• Maintain tight timelines, ensuring all outputs meet brand and partner expectations

Ai

• Integrate AI tools (e.g., Midjourney, Firefly) to prototype concepts
• Use generative AI to improve efficiency, scalability, and visual experimentation
• Stay informed on emerging tech and digital trends to elevate creative work

Must Haves

• 7+ years of creative experience in JR art direction, graphic design, branding and creative leadership, within fashion a plus.
• Strong conceptual thinker with proven experience across campaign, digital, and social
• Exceptional eye for typography, layout, and image-making
• Fluent in Adobe Creative Suite; Figma and Hands-on experience with AI-powered creative tools (e.g., Midjourney, Firefly, Stable Diffusion).
• Ability to manage multiple priorities and lead cross-functional collaboration
• Confident directing talent and production teams (photographers, stylists, models, etc.)
• Organized, proactive, and solution-oriented with excellent communication skills
• Deep understanding of the fashion and lifestyle space; retail and/or e-commerce experience a plus
• A proactive, curious mindset toward emerging tech and design trends.
• Strong communication and presentation skills.
• Bachelor’s degree in fine arts, Graphic Design, Visual Communications, or equivalent experience.

Primary Location Salary Range:

$125,000 - $155,000

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please Note:

• All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
• Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
• We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:

https://www.authentic.com/privacy-policy