Sr Manager, IMC

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  

Sr Manager, Integrated Marketing Communications (IMC) 

We’re looking for a highly motivated marketing professional to help shape and execute consumer-facing communications—from advertising and media to influencers, events, and activations. In this role, you’ll support brand planning, creative strategy, and campaign execution for new product launches as well as ongoing brand-building initiatives. You’ll collaborate across internal teams (PR, influencer, content, media, consumer insights, brand, creative) and work closely with external agency partners to deliver impactful, integrated campaigns that fuel sales and growth.

As a cross-functional partner, you’ll help ensure campaigns have the right strategic foundation and support across media and creative channels.

The ideal candidate has a proven track record of contributing to and managing multi-channel campaigns for established B2C brands—leveraging digital, social, streaming, and traditional channels to drive awareness, engagement, and demand.

This role is based in the Needham, MA headquarters and is on site 3x a week.

Here are some of the EXCITING things you’ll get to do: 

Integrated Marketing Execution: Partner with category leads and internal teams to support IMC strategy, creative development, and execution across consumer touchpoints.

Creative Brief Development: Draft and refine creative briefs, ensuring objectives and success criteria are clear for internal and agency partners.

Campaign Collaboration: Coordinate with global and regional teams to support campaign delivery, ensuring initiatives are locally relevant and aligned with broader brand goals.

Brand Activation Planning: Partner cross-functionally (Brand Marketing, Insights, Product, Media, Creative, PR, Influencer) to help build and pressure-test integrated brand strategies.

Cross-Functional Digital Support: Collaborate with Paid Media, DTC, Amazon, and Retail partners to deliver seamless launch strategies and promotional campaigns.

Post-Launch Optimization: Analyze campaign performance and share learnings to refine future initiatives and elevate overall execution.

Program & Budget Management: Manage project timelines, budgets, and execution details with internal teams and agency partners.

Reporting & Insights: Monitor metrics, consumer insights, and category trends to inform recommendations and improvements. 

Attributes & Skills:

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of experience in integrated marketing or brand communications for consumer product brands.
• Experience collaborating across teams and working with agencies to deliver multi-channel campaigns.
• Strong writing and editing skills with an eye for developing compelling, customer-facing deliverables.
• Solid strategic and analytical thinking, with the ability to translate insights into actionable marketing tactics.
• Excellent communication and presentation skills, with comfort engaging stakeholders across teams.
• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.
• Hands-on, collaborative, and comfortable rolling up your sleeves to get work done.
• Familiarity with data-driven marketing and ability to interpret results into recommendations.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.  

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. 

• Learn more about us:  
• Life At SharkNinja  
• Outrageously Extraordinary 

  SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ 

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com