Brand Manager (Portfolio)

Company Description

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The Portfolio Brand Manager is responsible for driving Red Bull growth by ensuring we have the right products in the right channels, available at the right moments of need, to profitably grow the brand & Red Bull Australia business. Through stakeholder management and excellent project leadership, they will launch all new products, drive performance of existing SKUs and work on ensuring our ‘non core’ range grows consistently in all channels. They will be the lead on all portfolio related topics and drive collaboration between sales, marketing, category, operations & finance to drive & deliver our annual product strategy, which supports our broader business priorities for Red Bull Australia.

Job Description

Drive Product Strategy & Results

• Support the development and execution of Red Bull Australia's portfolio strategy, through collaboration with Brand, Global, Sales, and Operations teams.
• Lead the Portfolio team in creating and implementing strategies for all SKUs, including permanent, limited edition, in-and-out, and retailer-specific products.
• Drive growth of the Red Bull Editions range by working with Channel & Category teams to tailor strategies for retail and impulse customers.
• Work with the Marketing team on the improvement of our investments and focus on portfolio and provide new opportunities for NPD within our plans.
• Analyse and interpret consumer and shopper insights, including data sets from sales & category tools to drive portfolio decision-making and deliver commercial impact.
• Track and analyse New Product Development (NPD) performance, ensuring targets for distribution, sales, execution, and activation are met.

Portfolio Leadership & Management

• Manage yearly portfolio planning, including HQ approvals, launch templates, and operational submissions.
• Collaborate with Operations to forecast SKU performance and minimise write off risks.
• Partner with Sales to address ranging risks early using category, consumer, and shopper insights.
• Establish cross-functional processes to proactively manage the portfolio and grow Editions’ performance and market share.
• Collaborate with HQ on global market examples and best practices to help us to share more compelling stories to our retailers.

Product Launches

• Oversee the development of launch assets, collaborating with HQ for global materials and the local team for tailored support.
• Apply insights from past launches and competitors to ensure excellence and effectiveness in every launch.
• Set clear targets and milestones for new product launches to track performance and adjust as needed.

Vision & Innovation

• Share updates on competitor activity and inspiration from other brands to ensure we remain ahead of the curve.
• Drive continuous learning and innovation by challenging norms and collaborating with other markets and categories.
• Participate in customer meetings to present NPD plans in an engaging way, gather feedback, and refine strategies to maintain leadership in category growth.

Qualifications

• Bachelor's degree in Marketing, Business, Events, or equivalent experience (minimum 7+ years).
• Creative thinker and innovator, having led program from ideation to execution.
• Strong knowledge of markets, sales, distribution, competitor activity, consumer behavior, shopper insights, category management, and business analytics within an FMCG context.

Additional Information

Thank you recruitment agencies, but we will be hiring this role directly. 

You Warrant That:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.