Senior Analyst, TV set

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

About Informa Techtarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn.

Job Description

This role is based in our Shanghai Central Plaza/Shenzhen NEO Building office/remote in Beijing.

The Role

We are seeking an experienced Senior Analyst to join our Consumer team, specializing in the television market . This role combines primary research, data analysis, and industry expertise to deliver comprehensive, country-level market intelligence on the TV set market in China and the global market.

Key Responsibilities

Market Intelligence Collection

• Conduct ongoing primary research through interviews with OEMs and ODMs in China, as well as component suppliers and distributors/retailers, to develop country-level market insights, which include high-quality sell-in data across China and key overseas markets where Chinese vendors have business operations.
• Develop and maintain a robust network of industry contacts in Mainland China and Chinese companies’ overseas subsidiaries.

Data Analysis & Integration

• Working closely with the data analyst teams to combine primary research findings with secondary data sources to create comprehensive market models.
• Enhance country-level data accuracy by developing advanced methodologies and incorporating additional data sources that effectively fill gaps through strategic triangulation techniques.

Industry Expertise

• Evaluate in-market, go-to-market strategies of leading Chinese TV manufacturers in the key countries globally, including product pricing, market positioning, distribution strategy, and partnerships, by working with our global team and other industry networks.
• Monitor and analyze the China and Chinese vendors’ local manufacturing facilities and hubs, vendors’ local production strategy, processes, ODM capacity constraints, and supply chain dynamics.

Reporting & Communication

• Key contributor to the quarterly country-level market tracker and forecast reports, working closely with the regional and global TV sets team.
• Present findings in clear, structured formats suitable for various stakeholders
• Contribute to the development of new research initiatives focused on China TV market dynamics and Chinese vendors’ global expansion strategy
• Respond to client inquiries, working with account managers to ensure research needs are met

Success Metrics

• Quality and accuracy of market intelligence
• On-time delivery of research products
• Client satisfaction and retention

This role requires occasional travel overseas to attend industry events, meet with contacts, and conduct in-person research.

Qualifications

Experience & Education

• 5-10 years of professional experience in sales and business development, or relevant role within the TV industry
• Preferably from TV sets vendor side or ODMs with extensive industry network and experience
• Bachelor's degree or higher in a relevant field

Skills & Competencies

• Strong analytical skills with the ability to work with diverse data sets
• Excellent network of industry contacts across Chinese TV OEMs and ODMs.
• Self-disciplined to work independently with minimal supervision
• Cultural awareness for working within a global virtual team environment
• Proficiency in Microsoft Office suite, particularly Excel, PowerPoint, and Word

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our Benefits Include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave, birthday leave, volunteer days and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world