Strategic Analytics & Insights Pack & Design Research Analyst

Job Description

At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We are looking to hire an Analyst, Customer Success, to be a part of our Strategic Analytics & Insights Pack & Design team. The Analyst on the Strategic Analytics & Insights Pack & Design team will leverage a variety of methods to influence the packaging and product design for top global brands across a variety of categories.

About the Strategic Analytics & Insights business unit

We have the vision and passion to drive an industry forward where information, technology, and expertise come together to redefine what it means for clients to truly “know” their customers. It won’t be easy; nothing this ambitious ever is. But we’re confidently moving forward, investing in ourselves to turn aspiration into reality. This is your chance to play a vital part in our story. Lead the way and shape something world-class that’ll define your career. As an Analyst on the Pack & Design team, you’ll use your analytical and consultative skills to help clients such as ABI, Walmart, and Procter & Gamble make better, faster, and smarter decisions.

When you join our Strategic Analytics & Insights Pack & Design business unit, you will consult with customers to improve their branding through packaging research.

With the end-goal of improving new-product outcomes and success of the overall brand, we provide consultation to help clients identify their best package option and ensure that they will stand out vs. competitors at the shelf using world-class behavioral science and consulting, including the use of neuroscience research. We bring the voice and mind of the consumer to life with creativity and to help build long-term brand success.

Responsibilities

• Connect the dots for our clients using our world-class analytics, including survey research and neuroscience research
• Provide insights on branding via packaging that clients can use to drive their business forward
• See your recommendations in action as you see products on the shelves
• Participate in exclusive professional development opportunities focused on gaining a business perspective, diversity, inclusive leadership, and continuous mentorship
• Make a difference by becoming a problem solver, a consultant, and the voice of NielsenIQ’s inclusive culture for our clients

Qualifications

• Bachelor’s Degree in Data Analytics, Psychology, Marketing/Market Research, or Neuroscience. Will also consider students in an analytically or human insights focused field including but not limited to Economics, Engineering, or Liberal Arts
• 1-3 years of work experience, Market Research experience preferred
• Fluent in English
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Strong critical thinking skills with an ability to translate large amounts of data into easy-to-understand and actionable presentations
• Strong storytelling skills
• Demonstrated an active role in seeking input from diverse thoughts, backgrounds, and outcomes
• Passion for understanding consumers and market research
• Passion for learning and applying new technologies to business solutions
• Proven problem-solving skills using deductive reasoning, understanding hierarchical relationships, and identifying gaps in logic
• Strong oral and written communication skills
• Demonstrated project management skills and ability to manage multiple priorities

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About Niq

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

• For more information, visit NIQ.com
• Want to keep up with our latest updates?
• Follow us on: LinkedIn | Instagram | Twitter | Facebook
• Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion