Social Media Executive | Digital | Scanad Uganda

Job Purpose – Summary

The Social Media Executive is responsible for developing and executing effective social media strategies to enhance the client's online presence and brand visibility. This role involves managing various social media platforms, ensuring content is engaging, relevant, and aligned with the brand's voice and image. Key responsibilities include monitoring social media trends, analyzing data, and implementing tactics to improve social media performance and achieve specific business goals.

Key Responsibilities & Accountabilities

• Social Strategy:
• Content Creation:
• Content Scheduling:
• Community Management:
• Project Management, Presentation & People Skills:
• Campaign Analysis:
• Compliance:
• Proactivity:
• Collaborate with internal teams (creative, paid media) and external partners (client) to support, develop, and implement comprehensive social media strategies aligned with the client's marketing objectives.
• Set measurable goals and Key Performance Indicators (KPIs) to track performance and success.
• Ideate and create engaging, shareable content for various social media platforms, including text, image, video descriptions, and multimedia formats.
• Tailor content to target audience preferences and demographics, incorporating sentiments and insights from social listening.
• Oversee, plan, and deliver content across different platforms, utilizing scheduling tools as needed.
• Create and consolidate monthly, quarterly, or as-required content calendars.
• Interact and engage with the online community, responding to comments, messages, and inquiries promptly and professionally.
• Foster a positive and interactive social media presence.
• Leverage social listening tools for campaign reporting and to identify engagement opportunities.
• Proactively inform internal and client teams of key trends and potential brand crisis situations.
• Escalate potential social media crises to ensure brand reputation remains intact.
• Act as a primary point of contact for clients, addressing queries, providing performance updates, and presenting campaign results.
• Collaborate closely with client service, design, and other stakeholders to align social media efforts with overall marketing campaigns and brand messaging.
• Build and maintain relationships with clients and key stakeholders, understanding their social media goals to align strategies effectively.
• Analyze campaign performance at required intervals (daily, weekly, monthly, end of campaign), focusing on objectives and business goals (e.g., sentiment analysis, engagement metrics).
• Identify successes and areas for improvement.
• Develop monthly competitor and category reports based on social media pages and digital activities to evaluate campaign effectiveness.
• Keep clients informed about ongoing campaign progress, including real-time updates and regular reports, ensuring transparent communication and managing expectations.
• Provide regular reports and insights to showcase progress and identify areas for improvement.
• Possess a deep understanding of the Digital Code and policies relevant to daily operations.
• Ensure all brand pages comply with Digital Code Policies, including disclosures, community guidelines, and age gating.
• Share User-Generated Content (UGC) reports for managed brands.
• Proactively identify opportunities for improvement and propose innovative strategies to achieve desired outcomes.
• Work with allocated teams for additional support, such as managing the discovery, onboarding, and coordination of influencers for client campaigns.
• Stay updated with the latest social media trends, tools, and best practices, implementing innovative ideas to maintain a competitive edge and drive continuous improvement.

Measures Of Success

In Three Months:

1. Clear understanding of job requirements and expectations.
2. Attendance at events for live coverage as expected.
3. Excellent communication skills, providing regular updates to internal and external stakeholders.
4. Proactive in seeking clarifications when needed.

In Six Months:

1. Contribution to content creation and writing, supporting copywriters as required.
2. Provision of data-backed insights to the wider team based on social listening and reports.
3. Proactive use of tools like Grammarly and AI for writing support.

In 12 Months:

1. Demonstrated efficiency in project management and execution of plans from start to finish.
2. Established as a valued collaborator within the team.
3. Strategic contributor to campaigns.

PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 3–4 years of experience in social media management, with a focus on community management, content creation, and influencer engagement.
• Communication: Great verbal skills with an empathetic approach to consumer challenges. Excellent written and verbal communication skills.
• Digital Proficiency: Digital native proficient in major social media platforms and keen eye on emerging platforms.
• Interpersonal Skills: Good personal skills and ability to interact with different departments.
• Social Media Expertise: Strong understanding of social media trends, algorithms, and best practices.
• Creativity: Creative mindset and ability to create compelling content.
• Tools & Analytics: Proficiency in using social media management tools and analytics platforms.
• Analytical Skills: Analytical skills to interpret data and make data-driven decisions.
• Work Ethic: Ability to work in a fast-paced environment and meet deadlines.
• Bonus: Familiarity with SEO principles and digital marketing concepts is a plus.

Company Overview – Scanad Ltd

Scanad Ltd, established in 1982, operates across three key markets in East Africa and manages brands across Pan-Africa through affiliate partners. It holds the distinction of being the first and only "Award-winning African Agency" originating from Sub-Saharan Africa. Over the past four decades, Scanad has developed a sharp point of view on influencing consumer behavior across all industry segments.

Scanad is responsible for managing the strategy, creative development, design, and digital aspects (including IPO communication planning) for several of the world's biggest global companies, such as Unilever, Diageo, Shell, and KLM. Additionally, Scanad manages leading African businesses, including Safaricom, Equity Bank, KCB, and APA.