Designer | Creative | Sanad Uganda

Job Purpose – Summary

As a Designer at our agency, your role extends beyond crafting visually impactful solutions; it centers on the art of conceptual thinking and the versatility to design for diverse outputs and channels. Your responsibility encompasses not only creating designs that leave a lasting visual impression but also delves into the intricacies of understanding client needs. In this dynamic role, you will actively engage with clients, listening keenly to their objectives and requirements. Your design decisions will be a product of this client-centric approach, aligned with briefs established in collaboration with the client, creative director, or account manager. Your creative acumen will shine as you develop innovative ideas and concepts, adeptly choosing the most suitable media and style to achieve the client's goals.

As a key contributor within our client-focused, multidisciplinary teams, you will closely collaborate with Senior Designers, Art Directors, and the account team and producers. Your ability to conceptualize and adapt designs for various outputs and channels will be pivotal, ensuring that your work seamlessly fits the specific needs of each project. Proficiency in design and typography is a given, and our designers are well-versed in utilizing the leading design and animation tools, typically backed by a comprehensive education in the design and multimedia field.

Key Responsibilities & Accountabilities

Graphic Design

• Social-First Content: Create visually impactful content optimized for social platforms, demonstrating "thumb-stopping" quality.
• Brand Guideline Adherence: Understand and apply brand boundaries and guidelines to bring out the best of the brand on digital platforms.
• Visual Asset Creation: Create graphics and edit photos that effectively convey brand essence on digital platforms.
• Motion Graphics: Produce short-form videos and GIFs.

Creativity

• Content Innovation: Actively participate in the creative process to develop content that resonates at the speed of culture.
• Idea Generation: Develop creative ideas, suggest innovative ways of delivering content, and stay updated with the latest marketing trends.
• Real-time Engagement: Utilize social media listening to create content that taps into current trends and makes the brand relevant in real-time.

Teamwork

• Collaboration: Work effectively as a great communicator and team player with assigned teams to create and develop campaigns.
• Brief Interpretation: Collaborate with Content Managers and Community Managers to generate ideas from briefs for client presentation.
• Campaign Execution: Work on designs to produce effective advertising campaigns.
• Specialist Coordination: Collaborate with the assigned team and Content Excellence to commission specialists (e.g., artists, photographers) for projects.
• Project Management: Manage projects and work within specified timelines with minimal to no supervision.

PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

• Experience: 4+ years of content creation experience for digital channels, including but not limited to Facebook, Instagram, Twitter, and YouTube.

Required Attributes:

• Digital Native: Possesses a native understanding of the characteristics and nuances of different digital platforms.
• Tech Passion: Passionate about technological advancements in social media.
• Innovative Thinking: Demonstrates out-of-the-box thinking and pushes boundaries on how to use digital channels effectively.
• Cultural Awareness: Has an "ear to the street" with a keen understanding of local internet trends and memes.
• Execution & Craft: Quick to execute while maintaining a serious commitment to the craft of content creation.
• Work Ethic: Loves to hustle and thrives in a fast-paced environment.
• Client Management: Exceptional client management and communication skills.
• Attention to Detail: High attention to detail.
• Autonomy: Ability to work without supervision.
• Organization: Organized and able to maintain and manage meetings, calendars, and assigned tasks.
• Team Player: Great team player.

Scanad Ltd – Company Overview

A company established in 1982 operates across 3 key markets in East Africa, in addition to managing brands across Pan-Africa through affiliate partners. Scanad is the first and only agency Award-winning ‘African Agency’, originating from Sub Saharan Africa. Over the last 4 decades, it has developed a very sharp point of view on influencing consumer behavior across all industry segments. Scanad is responsible for managing the strategy, creative development, design, digital (including IPO communication planning) for several of the world's biggest Global companies - among them Unilever, Diageo, Shell, KLM to name a few. Scanad is also responsible for quite a few leading African businesses – among them are Safaricom, Equity Bank, KCB and APA.