Ad Ops Associate | Media | Ogilvy Tanzania

Job Purpose – Summary

The Ad-Ops Associate is a key member of the Media Buying team, primarily responsible for managing Pay-Per-Click (PPC) campaigns. This role involves handling the day-to-day operations of launching and maintaining PPC campaigns, including ad scheduling, tracking, and optimization. The Associate will execute campaigns, track digital media KPIs across various digital channels, and drive optimization strategies to meet performance goals. As a multi-channel digital media expert, the Ad-Ops Associate will strategically allocate media budgets for maximum return on investment through performance marketing. This position requires a data-driven individual who thrives in a fast-paced environment with multiple priorities, demanding quick thinking, flexibility, and meticulous attention to detail. It offers significant ownership and deep exposure to digital marketing strategy and media planning.

Key Responsibilities & Accountabilities

• Task Management: Utilize Trello to update task status.
• Team Coordination: Weekly coordination and training with direct reports.
• Performance Analysis & Reporting: Analyze KPI performance of campaigns, conduct optimization, and provide regular reports (weekly, monthly, quarterly).
• Budget Monitoring: Monitor the pacing of allocated spend by brand and channel.
• Campaign Monitoring: Monitor account and campaign performance daily.
• Optimization Execution: Execute weekly optimization cycles for AdWords, Facebook, Twitter, and other channels, including A/B testing and bid optimization.
• Keyword Research: Research keywords and expand campaigns in line with performance marketing frameworks.
• Platform Research: Investigate and report on new features and updates on existing and new platforms.
• Best Practices: Research performance marketing best practices.
• Certifications: Ensure all certifications from platform partners (e.g., Google) are up to date.
• Collaboration & Recommendations: Coordinate with Account Managers on campaign performance and offer recommendations for continual improvement.

PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

• Excel Proficiency: Advanced Excel skills, including the ability to complete VLOOKUP and Pivot Tables.
• PPC Platform Experience: Experience working with Google AdWords and AdWords Editor (Bing Ads and Yahoo Gemini is a plus).
• Search Metrics Understanding: Basic understanding of search metrics such as CPC, CTR, CPA, and conversion rates.
• Passion & Drive: Passion for digital media and the ability to thrive in a fast-paced, entrepreneurial environment.
• Organization & Detail: Must be highly organized with strong attention to detail.
• Communication: Strong written and verbal communication skills.
• Technical Abilities: Media math and equation skills.
• Interpersonal Skills: Good interpersonal skills.
• Project Management: Strong project management skills.
• Analytical Skills: Strong quantitative and analytical skills.
• Organizational Skills: Exceptional organizational skills and multi-tasking capabilities.
• Work Ethic: Excellent work ethic and the ability to work under pressure.
• Programmatic Advertising: Ability to use Google DV360 to buy and run programmatic advertising.
• Mobile Attribution: Ability to use AppsFlyer.

Ogilvy Beliefs

• Continuous Improvement: People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• Practitioner Culture: We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative Differentiator: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data - Content - Tech.
• Diversity as Strength: Diversity is a competitive advantage: New profiles, new skills, new styles of leadership make us a stronger company.
• Collaborative Advantage: Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skillset we need. It’s the only way to scale at the speed without pretending to have all the answers.
• Team Success: Team Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams Succeed, individuals fail.
• Embrace Failure: Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed and scale; or fail-fast, learn from the failure and start something new.

Company Overview – Ogilvy Africa

Ogilvy Africa is the largest network agency on the continent, catering to 40 countries with a team of approximately 900 people across Central, East, and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Total, UNICEF, and WWF amongst others.

We offer services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. We’ve also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement, and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fueled by the holy trinity of content, data, and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few. Ogilvy is a leading global creative network of WPP. Launched by David Ogilvy over 70 years ago, it’s referred to as the Agency of Giants, by several industry experts.