Senior Consultant, AdTech

Credera is a global consulting firm that combines transformational consulting capabilities, deep industry knowledge, AI and technology expertise to deliver valuable customer experiences and accelerated growth across various industries. We continuously evolve our services to meet the needs of future organizations and reflect modern best practices. Our unique global approach provides tailored solutions, transforming the most influential brands and organizations worldwide. 

Our employees, the lifeblood of our company, are passionate about making an extraordinary impact on our clients, colleagues, and communities. This passion drives how we spend our time, resources, and talents. Our commitment to our people and work has been recognized globally. Please visit our employer awards page: https://www.credera.com/awards-and-recognition. 

Work Model:         Hybrid - 3 days in office and any key meetings

Locations:            Primary = Addison, TX | Additional office sites include Atlanta, Chicago, Denver, and Houston

Introduction:

Credera’s AdTech team is at the forefront of helping clients adapt to one of the most disruptive eras in advertising—where AI, data privacy, and consented identity are reshaping everything. The team focuses on bridging consulting, systems integration, and media execution.

The AdTech practice collaborates closely with Credera’s established MarTech, Data, and Technology practices, as well as with Omnicom’s media, analytics, and creative teams. Together, we create integrated offerings that few consulting firms can match.

Job Description:

Credera is seeking an AdTech Consultant to join our growing Advertising & AdTech practice.  This role is designed for individuals passionate about helping brands, agencies, and platforms navigate the rapidly evolving AdTech landscape—spanning identity, privacy, AI, first-party data, and omnichannel activation.

You will bridge the worlds of management consulting, technology integration, and media execution by supporting clients in building strategies, implementing solutions, and unlocking the power of their data across platforms like Amazon Ads, AWS, LiveRamp, Snowflake, The Trade Desk, and others.

Key Responsibilities:

• Client Delivery & Advisory 
• Work directly with clients to design and deliver AdTech strategies that connect data, technology, and media execution. 
• Assess client AdTech maturity and develop actionable roadmaps for transformation. 
• Provide expertise in identity resolution, consented data usage, and privacy-safe targeting approaches.
• Technology Integration 
• Support the implementation and configuration of leading AdTech solutions (DSPs, SSPs, CDPs, Clean Rooms, etc.). 
• Collaborate with data engineers and solution architects to enable first-party data activation across digital platforms. 
• Partner with Omnicom media, analytics, and creative teams to ensure seamless integration of consulting and execution.
• Ecosystem Partnerships 
• Help maintain and grow Credera’s relationships with strategic partners such as Amazon Ads/AWS, LiveRamp, Snowflake, and other ecosystem leaders. 
• Evaluate emerging AdTech platforms and recommend innovative solutions for clients.

Requirements:

• Professional Background 
• Bachelor’s Degree, Marketing, Advertising, Strategy or equivalent work experience required. 
• 3–7 years of experience in AdTech, MarTech, or related consulting/agency roles. 
• Familiarity with advertising platforms (DSPs, SSPs), identity solutions, data clean rooms, and/or cloud platforms (AWS, Snowflake, GCP, Azure). 
• Understanding first-party data activation, identity resolution, and privacy-safe targeting approaches. 
• Strong analytical and problem-solving skills with the ability to translate data and insights into actionable recommendations. 
• Understanding of audience segmentation, identity/addressability + first-party data onboarding/activation, targeting strategies, incrementality testing, MTA or other attribution frameworks, and DCO basics. 
• Experience with strategy, activation, and/or measurement across: programmatic, CTV, display, social, and/or retail media. 
• Familiarity with privacy regulations & the implications for data sharing and cross-platform activation and measurement + evolving signal loss strategies. 
• Experience bridging marketing strategy with technical execution.
• Platforms & Tools (High-Level Familiarity)  
• Demand-Side Platforms (DSPs) – The Trade Desk, DV360, Amazon 
• Walled Gardens – Meta, Google, Amazon  
• Retail Media – Amazon Ads, Walmart Connect, Roundel (Target), Kroger, or other  
• Ad Servers – Google Campaign Manager, Innovid, Magnite, OpenX, etc.  
• Measurement & Identity – GA4, IAS, Moat, DoubleVerify, LiveRamp  
• Data Collaboration – AMC, ADH, AWS Clean Rooms, InfoSum, LiveRamp
• Soft Skills 
• Thought Leadership & Practice Development (Desired experience but not required)
• Strong communication and storytelling skills; ability to distill complex AdTech concepts for both business and technical stakeholders. 
• Comfortable in client-facing settings, with a track record of building trusted relationships. 
• Ability to facilitate meetings with analysts through C-suite. 
• Comfortable working across media agencies (OMD, PHD, Flywheel) and tech partners to orchestrate integrated solutions.  
• Comfort in context switching and managing multiple workstreams. 
• Collaborative team player with a growth mindset and interest in mentoring others.
• Contribute to Credera’s AdTech thought leadership through whitepapers, blog posts, and industry event participation. 
• Support internal practice-building efforts, including knowledge management, methodology development, and mentoring of junior consultants.

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties to meet the ongoing needs of the organization. 

Compensation:

The salary range listed is for informational purposes. Credera treats all applicants as individuals taking into consideration but not limited to their professional and academic experience, specialized training, certifications and associated responsibilities as it relates to our specific industry. The salary range listed is just one component of our total compensation package for each unique employee.

• Salary: An estimated base salary of $100K – 125K is anticipated for this role in the US.
• Benefits: Health, Dental, Vision, Prescriptions, Emotional Health, Paid Life @ 2x salary, AD&D, STC/LTC Insurance, Family Forming, Maternity leave, PTO, 14 paid Holidays, matching 401K, and additional options to customize your personalized benefit package. This position is an exempt position.

Learn More: Credera is part of the Omnicom Precision Marketing Group (OPMG), a division of Omnicom Group Inc. OPMG is a global network of agencies that leverage data, technology, and CRM to create personalized and impactful customer experiences. OPMG offers a range of services, such as data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting, and digital experience design and development.   

Compensation: The salary range listed is provided for informational purposes only. Credera treats all applicants as individuals, considering, but not limited to, their professional and academic experience, specialized training, certifications, and associated responsibilities as they relate to our specific industry. The salary range listed is just one component of our total compensation package for each unique employee.

We believe in recognizing and rewarding contributions at every level. While senior-level employees are eligible for a variable component as part of their compensation package, we are committed to supporting the growth and development of all team members. As employees progress in their careers, everyone will have opportunities to take on new responsibilities and become eligible for additional rewards. We strive to create an environment where everyone is empowered to succeed and advance.

Benefits: Credera provides a competitive salary and comprehensive benefits plan. Benefits include health, mental health, vision, dental, and life insurance, prescriptions, fertility and adoption benefits, community service days, paid parental leave, PTO, 14 paid holidays, matching 401(k), Healthcare & Dependent Flexible Spending Accounts, and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com.  

Hybrid Working Model: Our employees have the flexibility to work remotely two days a week. We expect team members to spend three days in person, with the freedom to choose the days and times that best suit them, their project, and their teams. You'll collaborate with your project team to balance flexibility with the benefits of in-person connection, delivering outstanding results for our clients. The Why: In-person engagement is essential for building strong relationships with clients and colleagues. It fosters trust, encourages learning, and helps us grow as consultants and professionals. 

Travel: For our consulting roles, our goal is to minimize travel, and most projects do not require extensive travel. While some projects may involve up to 80% travel for a period, the annual average for team members is typically 10%–30%. We take a personal approach to travel by considering your submitted preferences when assigning roles. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, age, genetic information, veteran status, or disability.   

Credera will never ask for money up front and will not use apps such as Facebook Messenger, WhatsApp or Google Hangouts for communicating with you. You should be very wary of, and carefully scrutinize, any job opportunity that asks for money prior to starting and/or one where all communications take place exclusively via chat.