Senior Marketing Operations Manager (Go-to-Market Focus)

We’re looking for a Senior Marketing Operations Manager who is equal parts campaign operator, systems thinker, and curious problem solver. This role isn’t just about executing campaigns, it’s about constantly asking “How can we do this better, faster, smarter?” and then building the processes, tools, and data insights to make it happen.

The ideal candidate is a self-starter who thrives on finding ways to optimize our go-to-market engine and isn’t satisfied with “good enough.” You’ll play a critical role in shaping how we use data, AI, and automation to scale pipeline generation across Marketing, Sales, and Business Development. If you love connecting the dots between intent signals, campaign execution, attribution models, and revenue insights — and then operationalizing those connections — this is your role.

This is a highly cross-functional position at the intersection of Marketing, Sales, BD, and RevOps, and you’ll be trusted to own systems while also influencing strategy.  This role reports to the Director of Demand Generation.

What You’Ll Do As A Senior Marketing Operations Manager At Anomalo:

• Campaign & Funnel Operations:
• Systems & Data Management:
• Insights, Attribution & Revenue Alignment:
• Tactical Ownership: 
• GTM Strategy and Curiosity-Driven Innovation:
• Own end-to-end campaign execution in HubSpot: emails, workflows, landing pages, forms, and QA
• Manage and optimize the account-based funnel, including scoring models, routing, and SLAs to ensure SDRs and AEs engage the right accounts at the right time.
• Partner closely with SDRs and Sales to operationalize intent signals and buying group insights within the ABX framework, driving coordinated multi-channel outreach.
• Partner with field marketing and SDR teams to develop and execute event lead workflows (pre- and post-event).
• Actively seek ways to streamline campaign build and execution through automation and AI tools
• Oversee integrations between HubSpot, Salesforce, ZoomInfo, and various ad platforms
• Ensure data hygiene through deduplication, enrichment, and opt-in compliance
• Ensure integrations across systems are seamless, accurate, and scalable
• Maintain accurate conversion tracking and campaign attribution across all systems
• Explore and implement AI-driven efficiencies (e.g., campaign QA automation, lead scoring enhancements, personalization at scale)
• Develop dashboards and weekly reporting that provide actionable insights for Marketing, SDR, Sales, and Leadership
• Translate raw data into business recommendations, helping the GTM team focus on the highest-impact activities
• Operationalize the use of intent data and buying signals across SDRs, Sales, and BD — ensuring signals are actionable, timely, and measurable
• Develop and refine multi-touch attribution models to measure Return on Investment (ROI) across all channels (digital, events, partners) and give visibility into what's really driving pipeline
• Manage website operations, including Content Management System (CMS) updates, landing page optimization, and conversion tracking
• Collaborate with the demand generation team on paid media execution across LinkedIn and Google Ads
• Monitor spend pacing, reporting, and ad-to-lead conversion rates.
• HubSpot (marketing automation, campaign execution, reporting)Outreach (sales engagement)
• Salesforce (in partnership with RevOps, not as a Salesforce admin)
• Act as the connective tissue across GTM teams, making sure systems, workflows, and data are aligned
• Proactively research and recommend new processes, tools, or AI-driven strategies that make our GTM motion more effective
• Serve as the in-house optimizer: spotting bottlenecks, running experiments, and turning learnings into scalable processes
• Partner with leadership to shape how Marketing Operations contributes to long-term growth
• Process Documentation: Draft and refine step-by-step SOPs for campaign build, event workflows, enrichment, and reporting

What You’Ll Bring To The Team:

• 5–10 years of experience in Marketing Operations, Revenue Operations, or GTM Operations
• Strong technical proficiency in HubSpot, Salesforce, ZoomInfo, Google Tag Manager, and LinkedIn Ads
• Proven experience in building multi-touch attribution models and pipeline reporting
• Ability to balance tactical execution with strategic GTM contributions
• Strong analytical mindset with bias toward experimentation and optimization
• Highly collaborative individual with comfort working across teams — from SDRs to Sales leadership — to align workflows and signals 
• Naturally curious about how AI/automation can make GTM teams more effective, and hands-on in testing new tools or processes

Location & Travel:

• This is a remote role, open to qualified candidates currently based in the United States
• We hold quarterly company offsites to collaborate in person; attendance is required
• Approximately 5% travel to support trade shows and other events

Salary Range:

• The estimated annual salary range for this role is $140-200k plus meaningful equity

Perks Of Working At Anomalo:

• 🎯 Make An Impact: Join a growing company that delights our customers. Our modern UI and rich visualizations help our customers solve unknowns and anticipate data issues before they happen.
• 🔍 A values-driven, open and transparent culture that supports autonomy and growth.
• 🏡 Fully Remote: We were fully remote before it was a thing, and we believe your best work happens on your schedule. We offer a generous $1,000 stipend to ensure your remote office is comfortable.
• ✈ Quarterly Onsites: While we love the flexibility of being remote-first, we also recognize the value of spending time together in person. We make time to get together (in a new destination!) for a company-wide offsite each quarter.
• 🌴 Generous Time Off: Enjoy 17 company holidays and unlimited vacation time that we encourage you to take. We also have a company-wide winter break the last week of the year.
• 🩹 Health Benefits: Comprehensive family-friendly medical, dental, and vision insurance plans. Anomalo covers 90% of your premiums. We provide access to family planning and reproductive care for our employees and their families by partnering with Carrot Fertility. We provide mental health and wellness benefits for all employees, covered at 100%.
• 🍼 Family Comes First: We offer 16 weeks of parental leave, during which you will receive your full pay.
• 💸 Investment in the company & your future: Every employee is granted a meaningful equity package. We also offer life insurance and a 401(k) plan.

Many of our benefits and perks are designed for full-time employees, with some available only to team members based in the United States.

What We Value:

• Own It: We don’t just do our jobs—we own getting to the best results across the company.
• Act & Adapt: We prioritize action, learn from mistakes, and continuously improve with humility and curiosity.
• Thrive Together: We embrace diversity, assume best intentions, and support each other to succeed as a team.
• Opacity Zero: Thoughtful transparency enables us to work autonomously and make great decisions.
• Customer Focus: We anticipate, innovate for, and deliver what matters most to our current and future customers.
• Work Smart: Work when, where, and how you’re most effective—outcomes matter more than hours.

About Anomalo

Anomalo is the automated AI solution that integrates with the modern data stack to monitor data quality. Using unsupervised learning, it detects complex issues like distribution changes that static rules miss. With built-in root cause analysis, Anomalo identifies anomalies, their causes, and their impact, helping data teams focus on building instead of debugging.

We’re rapidly growing and work with some of the biggest brands leveraging data today, like Block, Discover, Atlassian, and Included Health. Backed by $82M in seed through Series B extension funding from top-tier firms, including SignalFire, Norwest Venture Partners, Databricks Ventures, Foundation Capital, Two Sigma Ventures, and First Round Capital, Anomalo is enabling companies to make better data-driven decisions.

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