Senior Director, Execution & VTM Strategy

Location(S):

Türkiye

City/Cities:

Istanbul

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

September 19, 2025

Shift:

Job Description Summary:

Job Summary:

The role is responsible for leading the development of scalable execution & VTM processes, capabilities and tools - owning new processes on relative area.

Responsible from future back thinking and future capabilities to proactively lead & develop, which are usually impacting multiple functions & stakeholders.

Develops & improves Execution & VTM governance models, tools and systems – being responsible to decide when to build new capabilities internally or leverage external providers

Work That Matters The Most

• Responsible for leading Execution Excellence and VTM Strategy, landing those strategies via The Coca-Cola Company frontline commercial and bottlers teams​
• Execution Long Range Plan for the Operating Unit – lead Execution LRP process, identifying opportunities into critical commercial execution capabilities (PICOS, RED, CDE Mgmt., Digital RTM) and defining the roadmap to build in the next 3 Years
• Integrated annual business plans – support franchise organizations and bottling partners in effective integration of execution strategy and critical commercial capabilities into ABP
• Commercial capability development – in collaboration with Global C&CL, bottling partners and external vendors develop critical commercial executional capabilities to close existing gaps and build competitive advantage and continuous growth through improved execution.
• Commercial Execution Governance – improve the quality and coverage of our executional governance mechanism in collaboration with bottling partners and franchise organizations.
• Influence executive leadership on commercial strategy of key big bets (e.g. Execution: Outlet Segmentation, RED Coverage & methodologies, PICOS, ABCs of execution) 
• Extensively and proactively analyzes problems and recommends new direction or advancements within commercial perspective, to drive additional growth for the organization
• Partner & pioneer in capability development with global C&CL, other OUs and bottling partners​, with connecting frequently with internal and external senior leaders

Output Kpis

1.OU Execution & VTM Strategy (1-3 years) + (3-5 years)

2.OU-wide Execution & VTM projects

3.Execution & VTM levers investment prioritization across country x channel x category

4.Execution & VTM plans and targets in Franchise level Developing executional capability & governance plans

Experience

- Demonstrated experience (10+) leading Execution/RTM/Digital transformation projects.

Proven experience in senior roles of Consultancy, Commercial Strategy or Execution roles in FMCG companies.

• Demonstrated experience leading Execution/RTM/Digital transformation projects. Proven experience in senior roles of Consultancy, Commercial Strategy or Execution roles in FMCG companies.
• Proven ability to drive system influence and implementation of strategies & plans.
• Effective communication and influencing skills, with the ability to smoothly collaborate with multitude of system stakeholders.
• Strong networking & matrix management skills
• This role requires understanding of Coca-Cola company and/or bottling partners RTM and sales operations and system economics.

Skills:

Our Purpose And Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.