Digital Marketing Executive

Practice Group / Department:

CRM Database & Email Marketing - London

Job Description

We're Norton Rose Fulbright - a global law firm with over 50 offices and 7,000 employees worldwide. We provide the world’s preeminent corporations and financial institutions with a full business law service. At Norton Rose Fulbright, our strategy and our culture are closely entwined. We know that our expansion will mean little unless it is underpinned by truly global collaboration and we understand that pioneering work only takes place when our people have room to move and think beyond boundaries. As well as the relevant skills and experience, we're looking for people who are innovative, commercial and value the work that they do. 

The Role

We have an exciting opportunity for a Digital Marketing Executive to join our growing team. The role will be primarily focused on helping build and manage our new corporate website. The ideal candidate will possess strong technical and interpersonal skills, collaborating with our teams to optimise our digital experience for brand awareness, engagement, and client acquisition.

This role will report to the Digital Marketing Manager based in London, as part of a team which also includes one other Digital Marketing Executive based in Newcastle. Other key stakeholders include the wider EMEAPAC MBD team and the global digital marketing team, as well as partners and associates within the business.

The Team

As part of a full service MBD function, the Marketing team assists Norton Rose Fulbright lawyers throughout Europe, Middle East and Asia Pacific (EMEAPAC) to engage with their clients and connect with prospects. The team is responsible for developing our digital marketing strategy, across both technical and content requirements, supporting the firm’s brand enhancement and lead generation activities. 

Key Responsibilities

• Support delivery of new website: working with colleagues around the world, support the design and delivery of our new website, across content/SEO strategy, analytics and email marketing/CRM integration.
• Blogs, podcasts & webinars: provide support on EMEAPAC’s blog, podcast and webinar strategy, including acquisition, user experience, analytics and lead generation.
• SEO and SEM: help improve search engine rankings and drive traffic and conversion of high-quality leads.
• Microsite design & build: help design and build engaging microsites that generate high performance outcomes with tools like Ceros and Foleon.
• Delivery support: provide day-to-day digital marketing support and guidance to our marketing services delivery team in Newcastle.
• CRM: work with our CRM system (InterAction+) and team to process data from digital channels, analyse performance, and ensure seamless integration with relevant platforms.
• Data & analytics: Capture and analyse key performance data to identify trends and insights which can be used to optimise our marketing and business development.
• Conversion and lead tracking: Work with our Business Development and Client teams to ensure that our digital marketing activity is generating business leads and are followed up on.
• Future-focused: Keep abreast of emerging technology and market developments and advise stakeholders on risks and opportunities.

Key Skills and Experience

• Education: Bachelor’s degree in marketing, communications, business, or a related field. A master’s degree is a plus.
• Experience: 2-4 years of experience in digital marketing.
• Technical skills: understanding of digital marketing tools and platforms, including content management systems (Sitecore and Adobe), Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Moz), email marketing software (e.g., Vuture, Mailchimp), data and automation tools (e.g. Looker Studio, Microsoft Power Platform).
• Team player: A strong collaborator that enjoys communicating and being part of a team.
• Analytical skills: Ability to interpret data, identify trends, and make data-driven observations.
• Campaign management: experience of delivering successful digital campaigns through a multi-channel approach.
• Stakeholder management: Natural influencing skills, with an ability to work successfully with both junior and senior colleagues.
• Communication: Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively present ideas to stakeholders.
• Project management: Highly effective organisational skills; capable of prioritising workloads, managing multiple projects and negotiating deadlines.

#Li-Jc1

Diversity, Equity And Inclusion

To attract the best people, we strive to create a diverse and inclusive environment where everyone can bring their whole selves to work, have a sense of belonging, and realize their full career potential. 
Our new enabled work model allows our people to have more flexibility in the way they choose to work from both the office and a remote location, while continuing to deliver the highest standards of service. We offer a range of family friendly and inclusive employment policies and provide access to programmes and services aimed at nurturing our people’s health and overall wellbeing. Find more about Diversity, Equity and Inclusion here.

We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams. We strive to create an inclusive and accessible recruitment process for all candidates. If you require any tailored adjustments or accommodations, please let us know here.