Creative Brand Manager

The Role

Fisher & Paykel Appliances is a global leader in home appliances with a strong focus on innovation and quality. Our origins in New Zealand and our passion for creating luxury products designed around people are core elements that make us unique. Driven by our brand values of being real, generous, curious, and sustainably minded, our collaborative approach and culture of sharing ideas unite us in our goal to be the world's most human-centered, #1 premium appliance brand.

We are entering an exciting new phase of our luxury brand evolution, expanding our presence in Tāmaki Makaurau Auckland with a state-of-the-art three-site campus. These bespoke, purpose-built developments will combine to tell the story of our people, our brand, and our future legacy, creating a center for excellence in appliance design and innovation in Aotearoa New Zealand.

This is where you come in…

We are seeking a Senior Brand Creative to join our Brand & Content, Content Creation team—Haier's internal brand agency. In this pivotal role, you'll shape and strengthen Haier's brand presence in Australasia through exceptional product narratives and innovative creative solutions.

Your primary focus will be on maintaining product consistency and crafting high-quality product assets. You will conceptualize and create compelling content to support both new product introductions (NPI) and existing products, ensuring all outputs align with our brand standards.

To excel in this role, you will need a strong command of the English language, particularly with colloquial nuances, and be adept in art direction, project management, and stakeholder communications.

Key responsibilities of the role include

As a Senior Brand Creative, you will be instrumental in developing brand-aligned solutions that leverage your understanding of brand architecture. You'll create and implement systems and guidelines that standardize content creation across our organization, ensuring consistency and quality.

In this role, you'll also manage and oversee projects to ensure they are delivered on time and effectively. Your creative talent will shine as you craft compelling designs for campaigns, videos, product launches, and marketing collateral. You'll be adept at translating technical concepts into clear, consumer-friendly content and adapting global content to align with our brand standards.

Leadership is a key component of this role. You'll mentor and guide designers within the wider team, helping to enhance their skills and capabilities. Collaboration is essential, as you'll work with diverse stakeholders to develop and manage integrated strategies. You'll also play a pivotal role in promoting and aligning our company values, fostering a positive team culture.

What we’re looking for

• Qualifications: Tertiary qualification in Graphic/Visual Design or related field.
• Experience: Demonstrable experience working autonomously in an in-house environment at a senior level, with a strong portfolio showcasing relevant projects.
• Technical Skills: Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator; After Effects and Premiere preferred), Figma.
• Leadership & Management: Demonstrated project management skills and the ability to lead and organize teams.
• Communication & Creativity: Strong command of the English language and ability to effectively communicate and sell ideas.
• Brand Understanding: In-house environment experience with an appreciation for defined brand guidelines and the evolution of a brand over time.

What We Offer

Fisher & Paykel Appliances provides a dynamic work environment with opportunities for professional growth and development. Alongside a competitive salary, you will benefit from:

• Flexible working arrangements.
• Generous discounts on Fisher & Paykel and Haier products.
• Life & disability insurance and discounted medical cover.
• Access to our Whanau/Family leave offering.
• A subsidised staff café and free on-site parking.
• The chance to contribute to a leading heritage brand.

Join Us

If you are a creative professional passionate about brand management and eager to contribute to a leading global company, we’d love to hear from you. Apply now with your CV, cover letter, and portfolio.

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Fisher & Paykel is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.