Senior Manager (Marketing & Communications)

[What the role is]

The Senior Manager for Marketing & Communications continually ensures the provision of cohesive communication to all WGS target demographics, positioning WGS as a one-stop agency to serve all the needs of residents.

The Senior Manager ensures residents are consistently engaged and are aware of the suite of services and facilities available when they visit, so as to maximize visitors and usage of these services and facilities.

The Senior Manager will also be responsible for all promotional partnerships in maximizing benefits available for all target demographics, including all above and below-the-line communication collateral, channels and platforms to maximize reach to all residents.

[What you will be working on]

• Works with the General Manager on charting the Annual Communications and Marketing Work Plan, including proposed budget forecasts.
• Work with retail asset management to source for opportunities to conceptualize and execute joint partnerships with tenants operating in WGS.
• Is able to multitask to optimize the use of resources and to enhance partnerships at WGS.
• To plan for possible loyalty programs to ensure top-of-mind recall, retain loyalty and promote repeat visitors.
• To source for possible merchants to add further value to loyalty programs that residents can take advantage of.
• To plan for on-site events that may or may not include external partners to assist in the promotion of tenants’ services and facilities.
• To generate and disseminate above and below-the-line communication collateral to promote WGS as a choice destination for visitors and to establish WGS’s position as an integrated cultural and heritage hub.
• Initiates and builds new working relationships and partnerships to leverage on external resources and strengths to achieve greater mileage and cost savings for WGS.
• Manage and supervise the social media contents and ensure sustainability

Partnerships

• Source for possible merchants of WGS and neighbouring partners of WGS such as Geylang Serai Market, Joo Chiat Complex, Tristar Building to add further value to loyalty programs that visitors can take advantage of.
• Work with retail asset management to source for opportunities to conceptualize and execute joint partnerships with tenants operating in WGS.
• Plan for possible loyalty programs to ensure top-of-mind recall, retain loyalty and promote repeat visitors.
• Generate and disseminate above and below-the-line communication collateral to promote WGS as a choice destination for visitors and to establish WGS’s position as an integrated cultural and heritage hub.

Public Queries

• Handles public feedback and queries with regards to events and booking of facilities

IPOG staff are also to perform the following duties:

To implement meaningful and innovative national and community programmes             

• Scheduled duties to cover weekday night programmes and weekend programmes
• Scheduled to manage and execute national programmes for WGS that requires multiple meetings, rehearsals and planning. Some of these events are Annual Bazaar, Monthly Cultural Events, Bulan Bahasa, etc.

To foster strong partnerships and networks

• Appointed as secretariat to various committees such as Programme Advisory Committee, Precinct Development Inter-Agency Committee, WGS Social Network Committee, Facilities Management Committee, Integrated Programming Committee, Kurnia Operations Committee and M3
• Scheduled to attend monthly CCC and CCMC meetings in the evenings
• Multiple ad-hoc ‘after office hours’ engagements and meetings with MMOs, VWOs and other non-government organisations who are volunteers and can only meet after work

To assist in facilities management services of common properties at Wisma Geylang Serai

• Scheduled to perform random surprise checks on facilities, security, cleaning and tenants at odd hours

To assist in the day-to-day operations of Malay Muslim Organisations (MMO) office

• Manage Kurnia (MMO Hub) as and when required of which operating hours are beyond office hours

[What we are looking for]

Minimum -     Minimum 3 years in a middle-management post

Desired -       The above plus 2 years of relevant

                      marketing and membership experience in the

Private Sector.