D2C Category Management Manager

Marketing

Permanent

Job Description

Be part of something bigger. Decode the future.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that we can develop solutions that deliver enjoyable and sustainable living together.

For more than one hundred years now, we’ve been working at the forefront of shaping lives for the better, developing products that meet people’s demands in terms of taste, care, and well-being. But as consumer needs and wants to continue to evolve, we have even more work to do.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build a future home!

All about the role:

We are looking for a D2C eCommerce Category Manager, CA ASIA who will be a strong contributor in developing and growing our Direct-to-consumer (D2C) sales. You will be part of our ASIA regional team on an exciting Ecommerce journey of consumer-led purpose driven growth.

We aim to bring to life our purpose of ’Shape living for the better’ through Ecommerce delivering great experiences pre, at and post purchase with a future fit and digital first team and sustainable business model.

The D2C Ecom team is primarily responsible for the direct-to-consumer (D2C) business through Electrolux.com in 8 countries, E-commerce marketplace partners (Shopee, Lazada, Amazon, JD.com & more), and focused channels (partnerships, warehouses, contact center, staff and friends& family sales). Ecom is a pivotal growth engine delivering CA ASIA Commercial ambition.

As D2C eCommerce Category Manager, CA ASIA, you will be part of developing and applying our sales strategy in category management from an ecommerce perspective and support the local markets with optimizing categories online to drive sales. Hence, you will have a cross-market responsibility and market focus across all categories. You will support the local teams in their work with ranging and pricing to drive growth and revenue in the D2C E-Commerce channels.

What You’Ll Do:

Strategy & Category Development

• Translate the commercial strategy for products and services into actionable D2C initiatives.
• Develop D2C eCommerce channel’s category strategies focused on range, pricing, and availability to maximize sales and profitability.
• Identify and share consumer and category insights to influence buyer behavior and drive category growth.
• Partner with marketing and SEO teams to ensure visibility, relevance, and discoverability of categories online.
• Build category-specific playbooks, tools, and guidelines to support markets in execution.

Market & Cross-Functional Collaboration

• Act as the coordination point between Central Category Management, CA D2C team, and local market D2C contacts.
• Support local markets on pricing, assortment, and campaign planning, ensuring alignment with Central and regional priorities.
• Collaborate with sales, marketing, supply chain, and product line teams to maximize category impact across the consumer journey.
• Share best practices and insights across markets to accelerate learning and performance.
• Provide training and capability building for local markets in ranging, pricing, and category management models.

Operations & Performance Management

• Monitor and manage category performance through regular analysis and reporting (sales, profitability, traffic, conversion, and stock availability).
• Support daily operations including campaign execution, traffic generation, funnel optimization, and activation follow-up.
• Build and refine category models to support channel development and long-term growth.
• Deliver recommendations on assortment optimization, price competitiveness, and promotional effectiveness.
• Ensure healthy SKU lifecycle management, including onboarding, performance monitoring, and exit of underperforming SKUs.

Who You Are:

• Bachelor’s or Master’s degree in Business, Marketing, Economics, eCommerce, or related field.
• 5+ years of experience in category management, merchandising, or commercial management, preferably in D2C eCommerce.
• Strong understanding of pricing, assortment, promotions, and category performance levers.
• Proficiency in data analysis tools (Excel, Google Analytics/GA4, Power BI, or equivalent).
• Demonstrated ability to manage cross-functional stakeholders in a matrix organization.
• Proven analytical and problem-solving skills, with the ability to turn insights into actionable recommendations.
• Strong communication and presentation skills in English.

Core Competencies

• Both reactive and proactive, you work efficiently and flexibly to deliver results.
• With an eye for detail and the ability to interpret market trend and sales track, you can also translate this into meaningful, useful information that informs decision-making.
• You build trust, good working relationships and communicate effectively with your colleagues and across functions. You can manage changing priorities with ease.
• You keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration, utilizing diversity and encouraging open feedback.

Where You'Ll Be:

• You will be based in Regional Office in Bangkok, Thailand.

Benefits Highlights:

• Flexibility of work hours with hybrid work arrangement
• Discounts on Electrolux products and services.
• Medical & Hospitalization coverage.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find Out More:

• https://career.electroluxgroup.com/global/en

#Li-Pt1