Senior Specialist - Campaigns & Seasonal Consumer Messaging

Be part of an iconic story.

At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok)

Be part of an iconic story.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

The Team
The EMEA Creative department is a creative hub within the direct-to-consumer (DTC) organization, responsible for providing consumers the most compelling store and showroom experience in the region based on the global direction delivered by the CK Global department based in the New York global Calvin Klein headquarters. Overseeing the creation of Visual Merchandising (VM) & Windows guidelines, sampling and production of window concepts, showroom operations, and regional product presentation training, this EMEA department ensures regional DTC success in close collaboration with the market hubs.

The CK Creative Concepts team produces and deliver guidelines and tools to the EMEA market, ensuring brand consistency and commerciality across retail and wholesale. Production and implementation of global creative concepts and campaigns are managed alongside the design of regional showrooms.

The Position
The Senior Specialist Campaigns & Seasonal Consumer Messaging, part of the CK EMEA Creative Concepts team reporting to the Senior Manager Creative Concepts, drives the management of global seasonal and project specific, brand and product campaigns, together with seasonal consumer messaging assets for the EMEA market and countries through close partnership with global brand environments, global and EMEA marketing, visual & retail product merchandising and key external vendors.

Key Responsibilities:

• Manage global seasonal & project specific, brand and product campaigns, together with seasonal consumer messaging assets for windows and in-store environments, across all divisions and channels.
• Drive new and improve existing processes through an effective collaboration with the multiple suppliers, contractors, and agencies.
• Develop seasonal, channel specific roll-out strategies and calendars in alignment with available budget and global launch dates.
• Define retail campaign priorities based on the available assets for the EMEA market in communication with other business stakeholders, such as central marketing, retail & visual merchandising, local buying teams, store design and development.
• Approve campaign artworks prior to production across all channels and divisions.
• Create and communicate seasonal rollout plan in collaboration with the suppliers including all relevant information to ensure that timelines and launch dates are met.
• Create and approve all project documents according to brand guidelines.
• Communicate and define accurate and market specific rules and exceptions with supplier, according to global guidelines.
• Collaborate with all direct team members and markets on scheduling installations.
• Create purchase orders, monitor budget tracker and oversee the recharge process for local markets/franchisees.
• Ensure that all relevant campaign and consumer messaging assets are available on the digital database on time and accurately plan data clean-up and order phases with the supplier and markets.
• Oversee digital video assets implementation on selected locations in collaboration with marketing team and supplier.
• Provide clear information and content for the creation of accurate monthly newsletters and communication updates, in close collaboration with the team.
• Monitor and guide the local production process between local markets (where applicable).

The Ideal Candidate:

• University degree in Marketing or fashion business, multiple years’ work experience in the field of 2D assets (campaign imagery and/or consumer messaging) production within fashion or related industries.
• Experience in supplier communication and clear briefing and in visual communication and creation of appealing documents.
• Excellent knowledge of Adobe Creative Suite programs (InDesign, Illustrator, Photoshop) and MS office. (Excel, PowerPoint).
• Awareness of project management tools. (Asana, Wrike)
• Excellent attention to details and project management skills.
• Ability to conceptualize ideas and bring them to realization.
• Self-reliant and comfortable with decision-making.
• Ability to combine creative thinking with strategic execution.
• Creative flair and a strong visual sense, awareness of current trends, youth culture and fashion landscape.
• Fluent English communication skills (written and spoken).
• Other European languages are an advantage.
• Your Wellbeing is Our Priority

In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.  

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs 
• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy 
• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals 
• Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts! 

Check out our Amsterdam Campus here.

About Pvh:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.