Campaign Manager

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.

The Campaign Manager will be a pivotal role in leading and optimizing complex marketing campaigns for our clients. This position requires a strategic thinker who excels in client relationship management, campaign strategy assessments, data-driven decision-making, and team leadership. The Campaign Associate Manager will be responsible for ensuring the seamless execution of marketing campaigns, driving operational efficiency, and delivering exceptional client satisfaction.

Key Responsibilities:

Client Relationship Management:

• Act as the primary point of contact for clients, ensuring their needs are understood and met.
• Develop and maintain strong client relationships through regular communication and strategic consultation.
• Provide clients with insights and recommendations based on campaign performance and market trends.

Strategic Inputs And Campaign Management:

• Conduct comprehensive strategy assessments and campaign audits to identify areas for improvement and optimization.
• Analyze data to provide strategic insights and drive continuous improvement in campaign performance.
• Lead the development and execution of complex marketing strategies that align with clients' business goals.

Team Leadership And Management:

• Manage and mentor a team of campaign managers and associates, fostering a collaborative and high-performing environment.
• Ensure the team is well-equipped with the necessary skills and knowledge to execute campaigns effectively.
• Oversee resource allocation, workload management, and team development to maximize efficiency and output.

Campaign Operations And Execution:

• Ensure the smooth and timely execution of campaigns, coordinating efforts across creative, data, and production teams.
• Monitor campaign progress, addressing any issues or risks that may arise, and implementing solutions to mitigate them.
• Maintain high standards of quality and accuracy in all campaign deliverables.

Strategic Planning And Client Meetings:

• Participate in strategic planning sessions with clients and internal stakeholders, providing valuable feedback and suggestions.
• Lead regular client meetings to review campaign performance, discuss strategies, and plan future initiatives.
• Collaborate with the Campaign Technical Lead to ensure successful implementation of marketing automation platforms and best practices.

Performance Reporting And Optimization:

• Prepare detailed performance reports, highlighting key metrics, insights, and recommendations for improvement.
• Utilize data analysis to drive campaign optimization and ensure alignment with clients' business objectives.
• Recognize opportunities for expanding services and offerings to clients, leveraging organizational expertise to drive growth.

Data Privacy and Customer Data Platforms (CDP):

• Ensure all campaign activities comply with data privacy regulations and best practices.
• Utilize Customer Data Platforms (CDP) to understand, define and model audiences accurately, ensuring targeted and effective campaign strategies.
• Stay updated on data privacy laws and regulations to protect client and customer information.
• Minimum required education: High School Diploma
• Strong English Skills for Business (Written and Spoken)
• Bachelor’s Degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in digital marketing and marketing automation tools.
• Proven experience in a client-facing role, preferably within the information technology or digital marketing industry.
• Strong understanding of integrated marketing strategies, customer data segmentation, and campaign analytics.

Basic Qualifications:

• Excellent communication and presentation skills, with the ability to articulate complex concepts to clients and team members.

Preferred Qualifications:

• Certification in Campaign Management tools such as Adobe Campaign, Eloqua, Marketo, SFMC, or similar.
• Project management certifications such as PMP, Agile, Scrum, Six Sigma, or ITIL.
• Knowledge of AI features in marketing automation platforms such as Einstein from SFMC, Adobe, Braze, etc AI features, with a focus on production and strategy implementation.
• Strong leadership skills with experience managing a team in a fast-paced, dynamic environment

What We Offer

• Health and Life Insurance
• Accenture days, 3 additional vacation days

• On Site Doctor

• Birthday Leave

• Internet Reimbursement

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

 Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.