Digital Communications Lead (App) - 12 Month FTC

We are looking for a Digital Communications Lead to join our Digital Marketing Communications team to focus solely on App. Based at NEXT Head Office in Enderby, Leicester with a competitive salary range of £42,000 - £52,000. This position is a 12 Month FTC.

At NEXT, not only are we one of the UK’s largest fashion retailers, but we’re also one of the largest listed companies, full-stop. Selling our products and thousands of world-famous brands, both in-store and online UK and Internationally. What’s more, we’re growing. Fast. And it’s the kind of growth and investment that is exciting for everyone in our business. 

App and Push Marketing is a major element of NEXT’s marketing activity, both here in the UK and internationally. Our Digital Communications team play a crucial role in shaping how we connect with users through targeted, relevant messaging that adds value and drives action.

About The Role:

As the Digital Communications Lead, you will join our Digital Marketing Communications team to support the growth strategy for the App. Reporting to the Digital Communications Channel Manager, you’ll play a key role in delivering the Push programme and supporting the wider marketing team in growing the database for both the UK and International apps. You’ll be part of a large, global team of marketers, where your problem-solving skills and collaborative mindset will be essential.

What else is involved?

• Collaborate with key stakeholders to develop and implement strategic campaigns that increase sales and improve recruitment and retention
• Oversee the push marketing communications schedule and ensure it aligns with overall business goals
• Direct the development and execution of all push marketing campaigns, from one-time sends to recurring and triggered campaigns
• Drive the analysis of push marketing campaign performance, translating data into actionable insights and strategic recommendations for future development
• Report on sales revenue generated through push marketing campaigns, providing high-level summaries and strategic context to key stakeholders
• Lead a small team of marketing executives, setting clear objectives and fostering a culture of high performance and continuous improvement

You’ll be doing all this from our Leicestershire Head Office. Our offices are inspiring, yes. But we understand that life happens. So, we’re big on making sure your work, works for you which is why we offer flexible working. 

About You:

• Experience with push service platforms isn’t vital if you have experience in email and CRM platforms
• Self-motivated & highly organised with the ability to adapt to a changing environment and stay calm under pressure
• Creative and inquisitive with a thirst to learn more
• Aptitude for attention to detail
• Able to take direction and deliver tasks accordingly
• Effective team player; can do attitude
• Excellent verbal and written communication skills
• Possess strong analytical and problem-solving skills
• Intermediate level user of the Google Suite
• Marketing experience ideally gained in a retail environment, ideally working on push, sms or email 
• Proven experience in managing or leading a team, including setting objectives, providing guidance, and fostering professional growth

Bring your energy. Play to your strengths. Make things bigger and better than before. Let’s Take It On.

You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!