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Lead Channel Marketing

AT&T.com

131k - 196k USD/year

Office

Whitacre Tower)

Full Time

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

  • Create, implement, and optimize distribution channels using strategic partnerships, marketing techniques, and sales strategies to drive revenue growth and reach the most customers.
  • What you’ll do

Typical tasks may include, but are not limited to, the following:

  • Develop Channel Marketing Strategies: Develop and implement strategic marketing campaigns and resources targeting resellers, system integrators, VARs, independent vendors, partners, OEMs, private labelers, and distributors.
  • Partner Relationship Management: Build and maintain strong, strategic relationships with channel partners, providing them with necessary tools, resources, and training for effective sales enablement.
  • Market Analysis and Performance Tracking: Conduct market research and analyze program performance to inform strategies, making data-driven adjustments as needed.
  • Event Coordination and Content Development: Design and organize partner events, conferences, and meetings, contributing to marketing messaging and content development to customize online promotion efforts.
  • Budget Management and Cross-functional Collaboration: Manage budget allocation for channel marketing activities, ensuring alignment and collaboration with sales, product, and corporate marketing teams for effective project implementation and resource management.

What You’Ll Need

  • Bachelor’s degree (BS/BA) desired.
  • 5+ years of related experience.
  • Certification is required in some areas.

What You’Ll Bring

  • An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge.
  • Leads significant projects with strategic autonomy, influencing executive decisions.
  • Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor:

  • No

Our Lead Channel Marketing, earns between $130,700 - $196,100. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage  
  • 401(k) plan  
  • Tuition reimbursement program  
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
  • Paid Parental Leave  
  • Paid Caregiver Leave  
  • Additional sick leave beyond what state and local law require may be available but is unprotected  
  • Adoption Reimbursement  
  • Disability Benefits (short term and long term)  
  • Life and Accidental Death Insurance  
  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
  • Employee Assistance Programs (EAP)  
  • Extensive employee wellness programs  
  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
  • AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. 

Apply Today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$130,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Lead Channel Marketing

Office

Whitacre Tower)

Full Time

131k - 196k USD/year

September 18, 2025

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AT&T

AT&T.com

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