Senior Director, Creative Services

General Summary

The Senior Director-Creative Services is a visionary leader responsible for overseeing the strategic direction, development, and execution of all creative initiatives across a large, integrated health system. This role builds and protects the WellSpan brand in alignment with its mission, vision and values and strategic goals. This role leads a multidisciplinary team of designers, writers, video producers, photographers and traffic/project managers to deliver compelling, consistent, and brand-aligned creative content that supports enterprise-wide marketing, communications, and public relations goals. The Senior Director is an exceptional creative leader with a proven ability to lead and inspire teams, build strategic relationships and deliver impactful creative.

• Duties and Responsibilities
• Remote Work Capable
• Essential Functions:
• Creative Leadership and Brand Strategy • Develops and executes a comprehensive creative strategy aligned with the health system’s brand, mission, and business objectives. • Serves as the chief brand steward, ensuring visual and verbal consistency across all internal and external communications. • Translates complex healthcare concepts into engaging, accessible, and emotionally resonant creative work.
• Project Oversight and Execution • Oversees the development of internal and external campaigns, service line promotions, digital content, print collateral, video storytelling, and environmental branding. • Ensures timely delivery of high-quality creative assets that meet strategic goals and regulatory standards. • Collaborates closely with marketing, team member communications, public relations and clinical teams to support enterprise initiatives.
• Project and Production Management • Oversees the project and production management team ensuring the Marketing and Communications function has the tools and processes it needs to work together effectively and efficiently.
• Measurement and Insight • Establishes KPIs/metrics to assess effectiveness, message awareness and feedback loops. Uses data to continuously improve work and demonstrate impact. • Regularly scans external environment for best practices in public relations and improvement opportunities.
• Team and Cross-Functional Collaboration • Collaborates effectively with the other Marketing and Communications leaders to deliver results and create and positive work environment for all. • Leads, mentors, and inspires a high-performing in-house creative team fostering a culture of innovation, collaboration, and continuous improvement. Manages external creative agencies and freelancers as needed.
• Recommends staffing levels, selects and assigns staff, evaluates performance, evaluates/tests competencies (as applicable), provides orientation, training and continuing education of staff, and initiates or makes recommendations for personnel actions.
• Manages budget and resources within the department as needed and in collaboration with the SVP of Marketing and Communications.
• Enhances professional growth and development through educational programs, workshops and current literature.
• Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.

Qualificationsminimum Education:

• Bachelors Degree Graphic Design, Advertising, Fine Arts, Multimedia Required
• Masters Degree Fine Arts Preferred

Work Experience:

• 15+ years Creative, advertising experience. Required
• 15+ years Creative, advertising experience, preferably with experience in a large, complex healthcare organization. Preferred
• Strong executive presence and ability to influence senior leaders.
• Proven success in media relations, crisis communications and executive visibility/thought leadership.
• Calm under pressure with excellent judgment and collaborative mindset.
• Strong relationships with healthcare and business media.
• Experience with digital communication platforms and analytics tools; willingness to incorporate AI into processes.
• Proven leadership and team building skills, strong journalistic writing, copyediting and project management skills.

WellSpan Health’s vision is to reimagine healthcare through the delivery of comprehensive, equitable health and wellness solutions throughout our continuum of care. As an integrated delivery system focused on leading in value-based care, we encompass more than 2,300 employed providers, 250 locations, nine award-winning hospitals, home care and a behavioral health organization serving central Pennsylvania and northern Maryland. Our high-performing Medicare Accountable Care Organization (ACO) is the region’s largest and one of the best in the nation. With a team 23,000 strong, WellSpan experts provide a range of services, from wellness and employer services solutions to advanced care for complex medical and behavioral conditions. Our clinically integrated network of 3,000 aligned physicians and advanced practice providers is dedicated to providing the highest quality and safety, inspiring our patients and communities to be their healthiest.