x2 Content Strategy Partner

Personalised content. Cutting-edge strategies. Engage and inspire millions.

• x2 Content Strategy Partner
• £45,000- £50,000 + benefits
• Reports to: Content Delivery Lead
• Grade: P3
• Directorate: Marketing, Fundraising & Engagement
• Contract: 12 month fixed-term contract
• Hours: Full time 35 hours per week
• Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship. 

Closing date: 01 October 2025, 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. If you require more time to apply as part of a reasonable adjustment, please contact recruitment@cancer.org.uk as soon as possible.

Recruitment process: Two competency-based interviews

Interview date: From the week commencing 13 October 2025

How do I apply? We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone who wants to develop their skills, someone like you.

Cancer Research UK has a vision to bring about a world where everybody can lead longer, better lives, free from the fear of cancer. However, to achieve our mission and grow our funding, we must build even greater momentum and urgency around our cause, and engage and inspire millions of people in deeper, more meaningful ways to join our mission. Therefore, we have created a long-term Engage Strategy and designed a bold transformation programme which aims to better harness data and digital marketing technology to deliver more relevant, trusted, and frictionless experiences for our audiences (and in turn drive growth).

Our new Content Excellence Function is responsible for Cancer Research UK's website (including pages such as Race for Life, Stand Up to Cancer, and Donations). We develop content strategies with a focus on ensuring digital journeys are user-focused and optimising our website to make it accessible and easy to navigate. This involves training and supporting colleagues and content owners across the charity to create engaging and personalised omnichannel content that meets our audience's needs and strategic objectives.

As a Content Strategy Partner, you will play a crucial role in developing Cancer Research UK’s digital content design and strategy. You will be assigned to partner with an assigned directorate to act as a strategic bridge between teams across Cancer Research UK and the Content Excellence Function, ensuring that content is purposeful, user-centred, and supports the charity’s mission. You will also contribute to a programme of engagement and training to build content capabilities and help develop teams to be sustainably set up for long-term success.

By the end of this contract, your legacy will be to have contributed your expertise in shaping Cancer Research UK’s digital content to better meet both user and business needs as part of the largest transformation programme in the history of the UK charity sector. Longer-term, your impact will be felt through the audiences we reach and the content standards and planning frameworks you help establish to ensure our content remains impactful, relevant, and consistent across all channels and audiences.

If you’ve designed and implemented structured content strategies in collaboration with cross-functional digital teams and stakeholders in a large organisation, we’d love for you to join our mission.

What will I be doing?

Content Design And Strategy:

• Ensuring content is prioritised in line with Cancer Research UK’s strategic aims.
• Using evidence and insight to guide content decisions.
• Setting and embedding evaluation and measurement as a content principle.
• Articulating audience and business needs, ensuring content is prioritised according to these needs and our broader strategy​.
• Contributing to the development and implementation of Cancer Research UK’s content strategy, maintaining content standards and supporting content creators across the organisation. 
• Supporting the development of the organisation’s personalisation and omnichannel strategies, ensuring tailored audience experiences across all channels and touchpoints.

Stakeholder Engagement:

• Acting as the bridge between the Content Excellence Function and an assigned directorate to develop content strategies aligned with audience and directorate needs.  
• Building and managing the relationship between the wider organisation and the new Content Excellence Function by acting as a content design expert, helping stakeholders understand how content can support their objectives and breaking down silhos.
• Integrating yourself as a partner within the relevant directorate to understand their objectives and their audiences.
• Championing content services and best practices.

Content Governance And Planning:

• Leading the prioritisation and planning of content within your directorate, communicating decision-making with content excellence colleagues.
• Ensuring content is consistent, accessible, and aligned with user needs and organisational standards.
• Supporting the development and implementation of content governance frameworks.

User-Centred Content:

• Championing and advocating the value of audience-led and evidence-based decision making.
• Promoting the use of user research, testing, and data to inform content decisions.
• Educating teams and content editors on the principles of focusing on user needs, job stories, and content design.
• Collaborating with colleagues in SEO, UX, and taxonomy to ensure content strategy is aligned with broader digital and user experience goals. 

Training And Capability Building:

• Identifying training needs, coaching and upskilling of colleagues across Cancer Research UK in the tools and techniques of content design and digital accessibility.
• Equipping teams with the tools and techniques to create effective, engaging, and user-focused content.
• Fostering a culture of content excellence across Cancer Research UK that focuses on user needs.
• What are you looking for?
• Content Design expert with demonstrable knowledge of website content strategy, UX writing, SEO, taxonomy, accessibility, and inclusive design.
• Successfully developed and implemented content strategies and change in a large, complex organisation with a focus on quality, consistency, personalisation, and user experience.
• Has built credible and collaborative cross-functional stakeholder and content owner relationships with strong interpersonal, communication, influencing, and coaching skills.
• Strategic and user-focused mindset with experience translating content strategies and data-driven user insights into omnichannel delivery, personalisation, and decision-making.
• Solutions-driven and continuous improvement mindset with experience implementing and applying structured approaches to content creation and management, best practices, governance standards, and workflow design.
• Strong organisational and planning skills with a proven ability to deliver multiple projects, apply Agile methodologies, and manage competing priorities within cross-functional digital teams simultaneously.
• Demonstrable understanding of end-to-end supporter journeys and how the website experience performs a key role in Cancer Research UK’s user experience.
• Familiar with content technologies such as headless CMS (preferably Contentful), asset management tools, and content analytics platforms. 
• Flexible approach with an ability to drive change, respond to shifting organisational priorities, and support teams and stakeholders in navigating ambiguity.
• Our organisation values are designed to guide all that we do.
• Bold: Act with ambition, courage and determination  
• Credible: Act with rigour and professionalism   
• Human: Act to have a positive impact on people  
• Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

Additional Information

For more information about working with us please visit our website or contact us at recruitment@cancer.org.uk.  

For more updates on our work and careers, follow us on: LinkedIn, Facebook, Instagram, X and YouTube.

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible. 

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.