SEO and Digital Marketer (Social Paid and Organic)

About The Role

We’re seeking a Marketing Assistant with strong expertise in social media marketing (both paid and organic) and graphic design. This role will focus on building a strong digital presence across platforms, producing high-quality branded visuals, and supporting multi-channel marketing campaigns. You must be creative, detail-oriented, and comfortable working independently in a remote setup.

Key Responsibilities

1. Social Media Management (Paid & Organic)

• Plan, create, and manage daily content for Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and YouTube
• Execute and monitor paid advertising campaigns across Meta, TikTok, and LinkedIn
• Optimize content for platform algorithms to drive engagement and reach
• Analyze social media performance, audience growth, and ad ROI
• Maintain content calendars and align posts with campaign goals

2. Graphic Design

• Design compelling graphics, infographics, and ad creatives using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or GIMP
• Develop on-brand visual assets for social media, blog posts, and digital campaigns
• Source, edit, and manage stock images and video assets
• Collaborate with content and development teams on layout and visual planning
• Write and optimize content for blog posts, landing pages, and key website sections
• Conduct keyword research and apply SEO best practices (meta tags, internal linking, schema)
• Use Google Search Console and GA4 to track performance and identify content opportunities
• Maintain and update GBP listings
• Respond to reviews, post updates, and manage Q&A
• Use UTM tracking to measure traffic and lead sources from GBP
• Track all campaigns using Google Tag Manager (GTM) and Facebook Conversions API (CAPI)

3. Content & Website Marketing

4. Google Business Profile (Gbp) Optimization

5. Analytics & Campaign Reporting

• Create monthly performance reports with actionable insights
• Set up UTM links and custom tracking for marketing attribution
• Strong experience managing paid and organic social media campaigns
• Proficiency in graphic design with Adobe Creative Suite or equivalent
• Excellent written and verbal communication in English
• Strong copywriting and visual storytelling skills
• Familiarity with SEO principles and content optimization
• Proficient with GA4, GTM, Meta Ads Manager, Canva, Trello, and Asana