VP Marketing-Private Banking, Emirati, MAI.MCG - Head + Customer Experience.Marketing and Communications Group

Reporting to Head of Marketing, the candidate will manage the overall marketing & budget for Private Banking; Emirati, Mashreq Al Islami develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR, Events & Research to achieve significant results.

1. Product Marketing (Private Banking, Emirati & Mashreq Al Islami)

Strategic Product Marketing Leadership

•    Collaborate with the Head of Marketing and product stakeholders to craft annual and quarterly marketing strategies aligned with business objectives and revenue goals.
•    Lead the development and execution of 360-degree integrated marketing campaigns across digital, ATL, BTL, and experiential channels to drive both New-to-Bank (NTB) and Existing-to-Bank (ETB) customer engagement.
•    Own end-to-end campaign execution—from insight-driven creative development and media planning to rollout, performance tracking, and optimization for maximum ROI.
•    Drive category visibility and preference through compelling, insight-led storytelling and robust thought leadership initiatives in partnership with the PR team.
•    Continuously monitor campaign effectiveness using data and analytics, providing actionable insights and strategic recommendations for improvement.
•    Track competitor strategies and market dynamics to create timely, relevant, and differentiated marketing responses.
•    Manage budgets efficiently, ensuring optimal use of resources, vendor coordination, and compliance with internal finance policies.
•    Ensure full alignment with Economic Departments to obtain regulatory approvals and permits for campaigns and promotions.

Performance-Driven Digital Marketing

•    Co-develop and implement a customer-centric digital marketing strategy leveraging customer behavior insights, market intelligence, and evolving digital trends.
•    Own the performance of digital marketing initiatives across paid, owned, and earned media, including social, programmatic, SEO/SEM, display, and email marketing.
•    Manage full-funnel marketing, optimizing for reach, engagement, and conversion with a focus on high-value customer acquisition and retention.
•    Deliver month-on-month KPI improvement through data-led decision making and continuous optimization of media mix, messaging, and targeting.
•    Monitor conversion pathways, identify drop-off points, and collaborate with Product, Technology, and Digital Studio teams to refine the digital user journey and boost conversion.
•    Drive innovation in digital content and performance marketing, piloting new tools, platforms, and formats to ensure Mashreq remains at the forefront of digital banking.

•    Mandatory experience in Digital Marketing
•    Strong expertise in banking products marketing with proven track record
•    Deep understanding of business dynamics, profitability and growth drivers
•    Entrepreneurial with strong drive to succeed, with commitment & result orientation
•    Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail
•    Ability to engage with senior stakeholders
•    Proven ability to leverage external agencies & alliance partners to deliver outstanding campaigns
•    Proven track record in conceptualizing, developing and executing digital marketing campaigns
 

The leading financial institution in MENA While more than half a century old, we proudly think like a challenger, startup, and innovator in banking and finance, powered by a diverse and dynamic team who put customers first. Together, we pioneer key innovations and developments in banking and financial services. Our mandate? To help customers find their way to Rise Every Day, partnering with them through the highs and lows to help them reach their goals and unlock their unique vision of success. Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value.  We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.