Social Marketing Lead

The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

As the Social Marketing Lead for Japan, you are play a key role in marketing leadership of our owned and earned social channels, ri drive brand love and demand generation for our global and local B2B marketing programs. This role is part of a highly dynamic, thriving CMO Asia team.

This role has extensive knowledge of social platforms along with how social channels can be optimized with high-quality content to create best-in-class experiences that drive greater customer engagement. The Social Marketing Manager is instrumental in helping Microsoft grow our social engagement and footprint. The Social Marketing Manager helps teams take a customer-centric approach to social engagement programs and influencer programs (influencer programs in partnership with global Social Marketing and local communications team). You lead development, oversight and approval of local social marketing plans, adhering to global social processes and brand guidance for all CMO social channels. You maximize marketing investments by using global content and services to deliver a consistent customer experience. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

Responsibilities

• Integrated Marketing Planning
• Regional and Local Social Media Crisis Management
• Social Channel Stewardship
• Social Advocacy Program
• You ensure local social marketing plans leverage Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities via local social marketing engines. You align marketing tactics to marketing objectives and relevant metrics.
• You escalate issues requiring Social Media ‘blackout’ or response management and coordinate local stakeholders to promptly mitigate and resolve crisis requiring a Social Media response.
• You manage local social channel footprint and identify opportunities for consolidation. You ensure adherence to global social channel standards, accessibility, privacy, brand and social account security compliance guidelines, in all CMO social media owned channels.
• You manage local employee social advocacy program to activate sellers and support with leveraged content.

Qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience

Or Equivalent Experience

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.