Automotive Digital Sales Manager

Description

JOIN OUR Schumacher Family

Schumacher Auto Group of the Palm Beaches opened its doors in 1971 starting with Schumacher Buick. It has achieved its growth by building a strong commitment to its customers and the community. We have an obligation to deliver the very best experience to our customers. With a strong focus on customer service, we have grown to be one of the top brands in South Florida.  Schumacher carries a wide variety of vehicles, including Lincoln, Volkswagen, Infiniti, Volvo, Subaru, Chrysler, Dodge, Jeep, and Ram to name a few. Through this growth, we’ve never lost track of what made us successful for over 50 years: a strong focus on putting our customers and community first in everything we do.

We are looking for dedicated, motivated, and top talent. Our philosophy is to always promote from within and advance and reward hard-working individuals. We offer the best compensation in the industry here in South Florida, and excellent benefit packages for our employees. 

Why Choose Us? Here's just a few to mention…….

• Brand Icon Company in business for over “52 years."
• Comprehensive Health Benefits Program to include - Low rates for high and low deductible medical plans with United Health Care a nationwide carrier; Met Life Dental Insurance; Met Life Vision Insurance
• Free Basic Life Insurance
• Supplemental Insurance (STD/LTD, Life Insurance, Legal Consultative Services, Health Savings Account)
• Employee Assistance Program (Consulting Services, Work/Life Balance Support)
• 401K Savings and Retirement plan with company match
• Paid Time Off to include vacation time, sick time, major holidays, bereavement leave
• Family Fund, a company contribution to support employees with medical hardships
• Degrees at Work Program; earn your Bachelor’s or Master’s degree along with books for FREE at our Delray location 
• Discounts to our employees on vehicles, service, and parts
• Training, resources and opportunities for career growth and advancement, tailored to individual performance, experience and      interests.

If you are looking to make a difference and want to join a family company that appreciates and cares for its employees by rewarding hard work and commitment, Schumacher is the place. 

Position Description:

The Digital Retail Manager is responsible for driving our digital automotive sales strategies and enhancing the overall online customer experience. Leveraging your profound understanding of automotive industry trends and digital marketing practices, you will lead the implementation of innovative online sales approaches and ensure seamless integration between our digital platforms and the physical showroom.

Essential Job Responsibilities

• Maximize the internet department's profitability.
• Drive consistent utilization of existing technologies.
• Set benchmarks, manage, and maintain budgets.
• Dynamic internet lead response and follow-up.
• Expert negotiation, closing, and marketing skills.
• Enhance performance metrics and CRM.
• Mentor and train team members to achieve optimal performance.
• Comply with federal and state laws and regulations.
• Serves as the Brand Compliance Internet Manager.
• Has thorough knowledge of all dealership products and services. Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Checks e-mail frequently and respond to inquiries immediately. Delivers messages intended for other departments promptly.
• Coordinates Internet promotions with other dealership sales promotions and advertising.
• Research auto-buying services on the internet and acts as a liaison with any services the dealership uses to promote its site or advertise.
• Maintains an ongoing customer database to capture repeat business. Must be familiar with CRM and VIN software to maintain an ongoing customer database to capture repeat business.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Attends product and sales training/meetings as requested/required.
• Maintain Customer Service Index, Gross Average, and monthly units to dealership standard. 

Who Are We Looking For?

• Automotive Internet Sales experience required.
• Automotive Sales Management Experience Required.
• Proven track record in digital marketing and e-commerce within the automotive industry.
• Strong understanding of online retail platforms, customer relationship management (CRM), and lead management systems.
• Proficiency in data analysis tools and techniques, using insights to drive informed decision-making.
• Excellent communication skills, both written and verbal, with the ability to engage and influence diverse audiences.
• Leadership experience, with the ability to motivate and guide cross-functional teams.
• Enthusiastic with high energy throughout the sales workday.
• Outgoing and friendly, especially while handling objections.
• Quality customer service skills and sales track record.
• Strong interpersonal and communications, in-person and over the phone.
• Persuasive and able to overcome customer objections during the sales process.
• Proficient in basic business math including percentages.
• Knowledge of Microsoft Office, accounting software, and proprietary sales programs.

All applicants must pass pre-employment testing to qualify for employment. Pre-Employment testing includes a successful background check and drug testing.

Schedule:

• 8-hour shift
• Day Shift

Education/Requirements:

• Bachelor's degree in marketing, business, or a related field

Schumacher Auto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.