Digital Communications Strategist - U.S. Coast Guard

Description

Vistra is seeking a Digital Communications Strategist to support the U.S. Coast Guard Office of Governmental Public Affairs (CG-092). The strategist will research audience insights, advise on best practices, and lead development and execution of digital engagement strategies across multiple platforms. Responsibilities include recommending channels, creating diverse social media content, optimizing platforms, defining success metrics, and applying analytics to improve performance. The role also involves audience segmentation, content tailoring, and managing engagement on platforms such as Facebook, Instagram, YouTube, and X to maximize reach and impact. 

Key Responsibilities:

• Lead development of digital communications campaigns and associated deliverables. 
• Brief senior leadership on approach strategy, implementation, and measures for success.  
• Develop and execute digital components of strategic communication action plans and action plans. 
• Maintain an understanding of current events relating to the client and their work while analyzing and developing appropriate and effective responses to those events. 
• Build and maintain a trusting relationship with the client. 
• Understand the client’s priorities and provide creative ideas and strategic thought to support their mission. 
• Coordinate scheduling, agendas, materials, participant lists and action items for multiple working groups and councils. 
• Facilitate client meetings. Own all aspects of meeting coordination, keep meetings on time and on agenda and follow up on action items. 
• Develop and maintain program organizational charts and stakeholder outreach matrices. 
• Coordinate with USCG offices to produce multimedia products including but not limited to infographics and video. 
• Coordinates develop and track responses to requests for information from other government agencies. 
• Lead and support communications focused projects and initiatives. 
• Lead and facilitate client meetings and exercises. 

Requirements

• Bachelor’s degree in business, communications, marketing, digital media or a related field, and at least six (6) years of relevant experience, OR 
• Master’s degree or higher in business, communications, marketing, digital media or a related field and at least four (4) years of experience.
• Ability to plan and develop strategic digital communications strategy and provide implementation and management consulting to commercial of Federal clientele  
• Ability to communicate comfortably and effectively with a range of stakeholders both orally and in email. 
• Ability to obtain and maintain a Public Trust. 

About Vistra:  Vistra Communications, doing business as Vistra and Vistra Federal Solutions, is a Service-Disabled Veteran-Owned Small Business (SDVOSB) headquartered in Tampa, FL with an office in Springfield, VA providing professional support serviced to Defense, Federal, and Civilian Agencies.  Approximately 25% of our “team member” employees work in the National Capital Region, providing communications, outreach, and organizational transformation services to our public sector customers.  Vistra provides medical, dental, and vision benefits, life and disability insurance, employer matching 401(k) retirement plan, Paid Time Off, Parental and Bereavement Leave, and Professional Development, among other benefits.  

US Citizenship Required: Due to the requirements of the federal contract that this position supports, U.S. citizenship is required. Citizenship will be confirmed via I-9/E-Verify at the start of employment.