Shopper & Channel Development Manager
Bayer.com
Office
Ciudad de México, Ciudad de México, MX
Full Time
Shopper & Channel Development Manager
Major Tasks
- Stablish the Annual Channel Strategy by Sub-Channel
- Define the Annual Channel Investment Budget by Customer / Brand
- Trade Master Plan Development aligned with Marketing Team
- Joint Business Plan Strategy Development aligned with Commercial Team
- Develop key building blocks to drive incremental Market Share
- Assure positive ROI and Zero-Base Budget mindset
- Assure Budget accuracy = above 90%
- Active communication with Channel Heads , KAMS and Customers to assure clear sellout accelerators
- Constant discussions managing with Marketing Teams to challenge Brand Strategies at Point of Sales
- Lead cross functional projects to assure execution of key Retail initiatives
- Active role in strategic discussions with a data driven mindset
Skills.
- Bachelor degree in Marketing, Business Administration or similar careers.
- English (90%) writing, reading and oral.
- Experience: +8 years in Trade & Shopper Marketing preferred OTC and/or FMCG industry.
- Fast learning agility –
- High developed People and Change Agility
- Strategic and Financial thinking
- Ownership and Accountability
Shopper & Channel Development Manager
Office
Ciudad de México, Ciudad de México, MX
Full Time
September 18, 2025