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Shopper & Channel Development Manager

Bayer.com

Office

Ciudad de México, Ciudad de México, MX

Full Time

 

Shopper & Channel Development Manager 

         

Major Tasks

  • Stablish the Annual Channel Strategy by Sub-Channel
  • Define the Annual Channel Investment Budget by Customer / Brand
  • Trade Master Plan Development aligned with Marketing Team
  • Joint Business Plan Strategy Development aligned with Commercial Team
  • Develop key building blocks to drive incremental Market Share
  • Assure positive ROI and Zero-Base Budget mindset
  • Assure Budget accuracy = above 90%
  • Active communication with Channel Heads , KAMS and Customers to assure clear sellout accelerators
  • Constant discussions managing with Marketing Teams to challenge Brand Strategies at Point of Sales
  • Lead cross functional projects to assure execution of key Retail initiatives
  • Active role in strategic discussions with a data driven mindset

Skills.

  • Bachelor degree in Marketing, Business Administration or similar careers.
  • English (90%) writing, reading and oral.
  • Experience: +8 years in Trade & Shopper Marketing preferred OTC and/or FMCG industry.
  • Fast learning agility –
  • High developed People and Change Agility
  • Strategic and Financial thinking
  • Ownership and Accountability
      Período de aplicación: 17 Sep al 01 Oct Código de referencia: 853732     División: Consumer Health   Ubicación: Mexico : Ciudad de México : Ciudad de México     Área funcional: Marketing   Grado de posición: VS 1.3     Tipo de empleo: Permanente  Tiempo de trabajo: Full Time

Shopper & Channel Development Manager

Office

Ciudad de México, Ciudad de México, MX

Full Time

September 18, 2025

company logo

Bayer

Bayer.com

Bayer