VP of Performance Marketing

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts, and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust, and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.            

We are seeking a high-impact, strategically minded Vice President of Performance Marketing to lead a team of twenty-five (25) accomplished marketers and oversee a multi-million-dollar performance budget. This individual will report directly to the SVP of Marketing and serve as a key partner in driving demand, pipeline, and revenue across both new customer acquisition and existing owner engagement. 

The ideal candidate is both a data-obsessed performance marketer and a visionary AI innovator, someone who brings strong leadership, deep channel expertise, and a future-forward mindset to evolve how we operate and grow. 

Responsibilities:

• Demand Generation & Pipeline: Lead full-funnel performance strategy across paid media, owned channels, CRM, and digital platforms to drive tours, leads, and conversion. 
• AI Innovation & Integration: Leverage AI across workflows, targeting, personalization, measurement, and productivity to elevate performance and scale. Be a champion for AI adoption and an early adopter who integrates cutting-edge tools into team operations. 
• Strategic Leadership: Partner with the SVP of Marketing to co-lead the performance function, helping shape and activate plans that align to enterprise growth objectives. 
• Team Development: Inspire, coach, and elevate a twenty-five (25) person team spanning digital, analytics, CRM, media, and more. Build a high-performance, high-trust culture. 
• Data-Driven Focus: Lead with KPIs, insights, and experimentation. Create a culture of continuous optimization and informed decision-making. 
• Cross-Functional Partnership: Collaborate across Brand, Sales, Technology, Product, and the Executive Team to ensure alignment and maximize marketing impact. 
• Innovation & Growth: Contribute to new business models and growth initiatives. Bring a test-and-learn mindset to fuel performance breakthroughs. 

Requirements:

• 12+ years of progressive marketing experience, with 5+ years in a senior performance marketing leadership role
• Experience leading large teams and managing multi-million-dollar budgets in complex, fast-paced environments 
• Mastery of performance marketing channels, marketing technology stacks, CRM, and data/analytics platforms 
• Demonstrated experience applying AI to marketing strategy, measurement, and operations and a passion for continuous innovation 
• Background in travel, hospitality, retail, timeshare or consumer services 
• Executive presence with a collaborative, empowering leadership style 
• Relentlessly metrics-driven, resourceful, and strategic with a strong bias for action